Humans are (often not) rational

Most people, us included, were brought up to think that human being are rational creatures. They are supposed to take into account available information, analyze it, and consider the pros and cons of a situation before making a rational decision. This ability to think is supposed to be what sets us apart from animals and puts us at the top of the food chain.

If only that is true.

Read More

The crucial role communications plays for non-profits

Angkie Yudista stands out for someone who works at a non-profit organization.

At a presentation recently she held the attention of the crowd. Then she paused and pulled off something attached to her ear. “Without this I can’t hear you.”

The crowd was mesmerized. What she had in her hands that she showed to the audience were her hearing aid and in a few short moments drove home her message about the important work that Thisable Enterprise, the organization she leads, empowers those with disabilities to fulfill their full potential; and how she’s managed to grow the organization from scratch in large part with strategic communications.

Read More

Mencari Simba dan Treebeard di Banyuwangi

“Ke Banyuwangi yuk?”

Hah? Itu yang pertama terucap di mulut saya ketika partner ngajak ke Banyuwani. Sekejap otak saya bekerja keras mencoba mengingat-ingat ada apa di Banyuwangi. Sebelum saya menemukan ingatan saya soal Banyuwangi, dia melanjutkan ajakannya tadi.

“Kamu kan suka Lord of the Rings dan kamu juga udah berkali-kali nonton The Lion King. Makanya aku mau liburan kali ini ke Banyuwangi aja”

Read More