The War of the Two Biggest E-commerce Companies in Indonesia to Start the New Decade: Who Wins?

Shopee started the celebrity endorsement war among e-commerce businesses in Indonesia by signing up Blackpink, a highly popular Korean girlband, for advertisements in the latter half of 2018. Inspired by Shopee, in October 2019 the biggest domestic e-commerce platform Tokopedia spent approximately Rp17 billion to make the hottest boyband in the world, BTS, their brand ambassador. Social media were thus abuzz with talks about the ads that feature the seven BTS members.

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PRCA SEA 2019 Essay: Social Capital for A Brave New World

Last month, our Account Coordinator Lidya Sophiani was awarded top four of PRCA SEA Future Leaders Awards 2019 for the essay she wrote based on the following prompt: In the world of digital disruption and a highly diverse Asia Pacific region, what role does Public Relations & Communications play in building responsible, ethical businesses? Below is her complete essay titled Social Capital for A Brave New World.

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New Series Alert: English Today!

Translating from Indonesian language to English language is no walk in the park. It requires not only good grammar skills, but also the knowledge of a great number of vocabulary.

However, English vocabulary can be tricky. When two words have similar spelling, people may mistake one for the other, even though they have different meanings. People also often make mistakes with synonyms, because even though some words may have similar meanings, they are not always interchangeable depending on the context.

With this issue in mind, we would like to share with you these “tricky” similar words to pay attention to. We hope that this can help increase your English vocabulary and improve your translation skills.

We hope these will be helpful to you. Look out for our next English Today blog post, and follow @mavgram for mini reminders on Instagram!

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