Anadolu Agency Indonesia, Menjawab Tantangan Media di Era Disrupsi Digital

Kekerasan menghantui anak-anak dan orang-orang tak bersalah di zona-zona perang di seluruh penjuru dunia setiap hari. Kita melihatnya melalui media di Palestina, Suriah, Afganistan, atau Myanmar.

dandy koswara
Dandy Koswaraputra, Kepala Biro Anadolu Agency Indonesia.

Anadolu Agency, sebuah kantor berita Turki yang berdiri sejak 1920, hadir untuk memastikan bahwa semua masyarakat dunia tidak mengalihkan pandangan dari tragedi kemanusiaan ini.  Read More

CIMB Niaga’s Presence in Media: Worth Status as BUKU IV Bank?

In an industry where “the bigger the better” holds true, being named as one of the biggest banks in Indonesia is quite an achievement. It can strengthen customers’ and investors’ trust, leading to a better financial performance.

But will it have an impact on bank’s presence or coverage in the media? Here at Maverick, we want to look deeper into this by using CIMB Niaga as a case study. Read More

Proficiat Tirto

Situs berita Tirto menjadi media pertama di Indonesia yang dinyatakan lolos verifikasi International Fact-Checking Network. Jaringan ini dibentuk oleh Poynter Institute, organisasi jurnalis yang berbasis di St. Petersburg, Florida, Amerika Serikat. Tirto merupakan media ke-42 yang lolos verifikasi.

tirto website
Lolos dari verifikasi berarti Tirto dianggap oleh para verifikator IFCN sebagai media yang serius dalam memberi data yang akurat dan dapat dipertanggungjawabkan. Tirto juga dianggap menunjukkan komitmen untuk terbuka atas koreksi, kritik, dan tanggapan, karena bersedia meralat atau memperbaharui konten jika ada kekeliruan.  Read More

Why Brands Should Start Looking at Online Learning as a Part of Their Communications Strategy

Brands are constantly looking for better ways to communicate and engage with their audience, and the right way to start is to understand what the audience is looking for. Yet, trends have shown that audiences have stopped engaging with brands.
online learning

In the age of social media and content marketing, one is constantly bombarded with so many brands trying to dominate your online attention with various forms of advertisement. It’s not surprising that audiences have learned how to ignore them.  Read More

Jurnalis Indonesia di antara Gaji dan Kualitas Jurnalistik

Di tengah lesunya bisnis media cetak di Indonesia, Aliansi Jurnalis Independen (AJI) Jakarta menaikkan standar upah minimal bagi jurnalis pemula di ibu kota menjadi Rp7.963.949 juta pada 2018, dari sebelumnya Rp7.540.000. Apakah penetapan upah baru ini akan membuat pemilik media menaikkan gaji jurnalis pemula? Apakah upah berpengaruh terhadap kinerja dan kualitas jurnalistik?

journalist interview journo

Upah layak bulanan (take home pay) wartawan pemula ini ditentukan berdasarkan hasil survei terhadap sejumlah kebutuhan jurnalis di Jakarta, di antaranya pangan, tempat tinggal, sandang, dan kebutuhan lain, seperti pulsa, internet, dan cicilan laptop. Read More

Why Your Organic Reach in Facebook is Declining, and What You Should Do About It

Almost all brands have utilized Facebook as one of the best platforms available to connect, engage and advertise to their customers and fans. Yet as brands are noticing how their page’s impressions, likes, and shares have been steadily dropping year after year. It’s almost as if Facebook is making it harder for branded content to be seen, and it is without no reason.
Faecbook reach
Gaining exposures in the Facebook News Feed is, after all, a big competition. Every minute, 300 new profiles are created, 293,000 statuses are updated, 510,000 comments are posted and 136,000 photos are uploaded. With such abundance of content, Facebook News Feed algorithm has to be readjusted to only show the ones that are relevant to each audience.  Read More

What Community Engagement is About (and Why Some Brands Get It Wrong)

Today’s marketing has been quite reliant on the “audience” and how they “engage” with contents being placed in front of them. Brands make an effort to create and curate their social media pages in hope that this will bring in more fans – which, to them, means “more engagement”.

people men women coffee meeting
Photo: Pexels

Before we dive deeper, let’s take a look at the operational definition of community and engagement.  Read More

Social Media Trends in 2018: What Brands Should Know (And Try)

The world of content marketing, especially in social media, has grown significantly in the past year. It has matured together with its audience, and forces brands to adapt quickly to the always-changing behavior, thanks to the evolving cutting-edge technologies and overall market trends.

social media trend 2018
It is important for brands to stay atop the trends to reach the audience better with appealing, resonating contents, and here are some of the key trends that are noteworthy for brands to embrace in 2018. Read More