Learnings from Nike’s Dream Crazy Advertisement
Last week Nike unveiled Dream Crazy, its boldest and most controversial advertisement that reaped a whirlwind of mixed reactions.
Its detractors, including the President of the United States, were scandalized and enraged by the sport brand’s foray into politics. Some even threatened to burn Nike shoes. Its supporters, however, contributed to a 31% increase in its online sales.
The episode raises the question of whether a brand should wade into a toxic political atmosphere and it has profound implications for marketers to millennials, particularly in Indonesia where we are in the midst of a divisive presidential election campaign.
Its great when one of us go on beyond the workplace to do new, wonderful and imaginative things.
So we are thrilled to learn of Forever Mavbro Zulfikar’s latest adventure – to write a book called So I Stopped Being Gay: A Story of Giving Up by a Queer Muslim Indonesian.
He is kickstarting his effort with Publishizher, which Zul explains as: “a NYC-based crowd-powered publishing company” that is helping him to write the book. They need your help to fund the production though.
Flushed with our Gold Standard Award for Issues Management and Crisis Communications in Hong Kong in December last year, we thought we should submit our work for another award. This new one is run by a marketing portal that includes public relations as one of its disciplines, confident that our work will win an award.
True enough, we got shortlisted!
And that’s when the disillusionment began. Read More
These are interesting times for the marketing communications industry and for public relations.
Like all companies in this area, JWT have been experimenting with how to cope with disruption and media convergence. Their answer is an interesting one in Indonesia: appoint a Public Relations professional to head their team in the country. Read More
Deliberate misunderstandings and righteous piety seems to be the order of the day in Indonesia’s poisoned and acrimonious political setting.
The latest flap involves a call to boycott travel site Traveloka and uninstall their mobile app following a walkout by detractors when newly installed Governor Anies Baswedan delivered the keynote speech at Canisius College’s 90th anniversary on November 11. Read More
These are sensitive times. Since newly installed Jakarta Governor made his Protect Pribumis speech at his inauguration the P word has gained new political impetus.
One thing about the internet is that what is old can be made new again, with a new twist. Responding to the widespread criticism against their leader, Anies Baswedan’s supporters trotted out CNN Indonesia’s report on 22 June saying that he was not the only Pribumi champion and the cue was actually set by Jokowi.
Newspapers are folding by the day. Readers are abandoning print and going online. Today we read, online of course, of Singapore Press Holdings’ valuation falling below the New York Times in 12 years. At the same time we read of the Wall Street Journal stopping their print editions in Singapore and Hong Kong. Sadly they are part of a trend that has also hit Indonesia media hard.
Many news outlets have tried to follow their readers by going online. The strategy, however, hasn’t paid off for most of them as online advertising is going more to Facebook and Google than to these outlets.
What should companies that have been relying on engagement with newspapers and news outlets do, now that these traditional outlets are closing down? Read More
As a young man cutting my teeth in journalism during the Thatcher years, I was in awe of the people behind the company, Bell Pottinger, that helped ensure her electoral victories. I remember they were touted as one of the first public relations firms to use behavioral psychology to good effect.
Now, after being in Public Relations for about 18 years and seeing the Bell Pottinger name reappear into prominence,and with it the man who founded the firm, I must say that it is a letdown. The man at the helm of that once powerful public relations firm turns out to be a doddering shadow of his former image in the interview below:
He was combative and defensive, he was in denial and he could not even switch off his mobile for an interview- twice.
What lessons can we PR people learn from this? Read More
At least 33 magazines and tabloids closed since December
If there’s any doubt that disruption is at hand in the communications industry just look at the sheer number of closures of Indonesian media. At least 33 newspapers and magazines have closed down since December last year.
This raises interesting questions on how corporations can still reach their customers and other audiences that matter. After all, the news outlets they’ve relied on as a medium of communicating with their consumers is failing than a line of dominoes. Read More
How many of you PR consultants, facing a client in a crisis-like situation, are asked to highlight he good deeds they have done, their CSR commitments, the amount of taxes they’ve paid and the rightness of their cause? Read More