Why PR is bad PR for PR

Two weeks ago, at a lunch with senior PR people in Singapore, the conversation drifted to how to make senior executives in corporations understand what PR people can do for them.

The conversation went on a predictable course: lamentation of how difficult it is to explain to others what PR people do, let alone what they are capable of doing. There was the self congratulatory we-do-so-many-things idea, the we-are-so-inexpensive-compared to-others idea and the usual other cliches.

But they all agreed that it is soooo difficult to explain what PR does.

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Maverick admitted to international alliance of crisis and litigation specialists

Over the past 17 years Maverick has carved out a name for itself as the go-to firm for crisis management and high-profile litigation cases.

We are delighted to announce that from this month Maverick has been admitted to the select group of crisis and litigation communications specialists worldwide, the Crisis and Litigation Communicators Alliance.

We look forward to working with the CLC to further deepen out knowledge and sharpen our skills as well as providing clients with a worldwide network of specialists for the cross-border litigation issues.

CLCA.PNG

UBS all hog-tied in China

This is an interesting case for crisis management aficionados.

We live in interesting times indeed when hypersensitivity meets the mob mentality on social media.

UBS Chief Economist Paul Donovan was commenting in his podcast on China’s economy and how there’s been some inflation caused by sick pigs in China. The country has recently had to cull 1.1 million pigs because of an outbreak of swine fever.

He tried to add a bit of color to his commentary instead of dishing out the usual cut-and-dried tone of economists: “Does this matter?” he asked. “It matters if you are a Chinese pig. It matters if you like eating pork in China.”

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Should Brands Get Political? Or is the risk too high?

Learnings from Nike’s Dream Crazy Advertisement

Last week Nike unveiled Dream Crazy, its boldest and most controversial advertisement that reaped a whirlwind of mixed reactions.

click picture to see the video

Its detractors, including the President of the United States, were scandalized and enraged by the sport brand’s foray into politics. Some even threatened to burn Nike shoes. Its supporters, however, contributed to a 31% increase in its online sales.

The episode raises the question of whether a brand should wade into a toxic political atmosphere and it has profound implications for marketers to millennials, particularly in Indonesia where we are in the midst of a divisive presidential election campaign.

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On why a Maverick stopped being gay

Its great when one of us go on beyond the workplace to do new, wonderful and imaginative things.

So we are thrilled to learn of Forever Mavbro Zulfikar’s latest adventure – to write a book called So I Stopped Being Gay: A Story of Giving Up by a Queer Muslim Indonesian.

He is kickstarting his effort with Publishizher, which Zul explains as: “a NYC-based crowd-powered publishing company” that is helping him to write the book. They need your help to fund the production though.

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Why we won’t be in Singapore to accept a PR Award

Flushed with our Gold Standard Award for Issues Management and Crisis Communications in Hong Kong in December last year, we thought we should submit our work for another award. This new one is run by a marketing portal that includes public relations as one of its disciplines, confident that our work will win an award.

When we won the Gold Standard Award we paid for attending the ceremony but the price was reasonable and they didn’t try to charge us extra for a video interview or a certificate.

True enough, we got shortlisted!

And that’s when the disillusionment began. Read More

Traveloka: Caught in a boycott of logic

Deliberate misunderstandings and righteous piety seems to be the order of the day in Indonesia’s poisoned and acrimonious political setting.

boycott

The latest flap involves a call to boycott travel site Traveloka and uninstall their mobile app following a walkout by detractors when newly installed Governor Anies Baswedan delivered the keynote speech at Canisius College’s 90th anniversary on November 11. Read More

Did Jokowi say the P word as reported by CNN?

These are sensitive times. Since newly installed Jakarta Governor made his Protect Pribumis speech at his inauguration the P word has gained new political impetus.

One thing about the internet is that what is old can be made new again, with a new twist. Responding to the widespread criticism against their leader, Anies Baswedan’s supporters trotted out CNN Indonesia’s report on 22 June saying that he was not the only Pribumi champion and the cue was actually set by Jokowi.
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