Something important is lost in the rancour against KPAI (The Commission for the Protection of Children) for calling out PB Djarum’s (Djarum Badminton Association) badminton auditions.
KPAI, as we know has accused the cigarette maker Djarum of using its foundation, PB Djarum (Djarum Badminton Association) to exploit children.
To be sure, KPAI has chosen its accusation poorly, using the word manipulate instead of exploitation or a more neutral used. It has caused a groundswell of opinion and invective against its stand, drowning out the one important issue that should be addressed: How should corporations discharge their Corporate Social Responsibility?
What happens when you mesh together big hearts, creativity, a company with an emerging sense of purpose and a worthwhile cause?
You get an exhibition of innovative Indonesian art, collectible designer wear, and a pop-up shop that succeeded within its first night to raise Rp103 million for Rachel House, a foundation that provides palliative care for poor children in Greater Jakarta.
Two weeks ago, at a lunch with senior PR people in Singapore, the conversation drifted to how to make senior executives in corporations understand what PR people can do for them.
The conversation went on a predictable course: lamentation of how difficult it is to explain to others what PR people do, let alone what they are capable of doing. There was the self congratulatory we-do-so-many-things idea, the we-are-so-inexpensive-compared to-others idea and the usual other cliches.
But they all agreed that it is soooo difficult to explain what PR does.
Over the past 17 years Maverick has carved out a name for itself as the go-to firm for crisis management and high-profile litigation cases.
We are delighted to announce that from this month Maverick has been admitted to the select group of crisis and litigation communications specialists worldwide, the Crisis and Litigation Communicators Alliance.
We look forward to working with the CLC to further deepen out knowledge and sharpen our skills as well as providing clients with a worldwide network of specialists for the cross-border litigation issues.
This is an interesting case for crisis management aficionados.
We live in interesting times indeed when hypersensitivity meets the mob mentality on social media.
UBS Chief Economist Paul Donovan was commenting in his podcast on China’s economy and how there’s been some inflation caused by sick pigs in China. The country has recently had to cull 1.1 million pigs because of an outbreak of swine fever.
He tried to add a bit of color to his commentary instead of dishing out the usual cut-and-dried tone of economists: “Does this matter?” he asked. “It matters if you are a Chinese pig. It matters if you like eating pork in China.”
Learnings from Nike’s Dream Crazy Advertisement
Last week Nike unveiled Dream Crazy, its boldest and most controversial advertisement that reaped a whirlwind of mixed reactions.
Its detractors, including the President of the United States, were scandalized and enraged by the sport brand’s foray into politics. Some even threatened to burn Nike shoes. Its supporters, however, contributed to a 31% increase in its online sales.
The episode raises the question of whether a brand should wade into a toxic political atmosphere and it has profound implications for marketers to millennials, particularly in Indonesia where we are in the midst of a divisive presidential election campaign.
Its great when one of us go on beyond the workplace to do new, wonderful and imaginative things.
So we are thrilled to learn of Forever Mavbro Zulfikar’s latest adventure – to write a book called So I Stopped Being Gay: A Story of Giving Up by a Queer Muslim Indonesian.
He is kickstarting his effort with Publishizher, which Zul explains as: “a NYC-based crowd-powered publishing company” that is helping him to write the book. They need your help to fund the production though.
Flushed with our Gold Standard Award for Issues Management and Crisis Communications in Hong Kong in December last year, we thought we should submit our work for another award. This new one is run by a marketing portal that includes public relations as one of its disciplines, confident that our work will win an award.
True enough, we got shortlisted!
And that’s when the disillusionment began. Read More
These are interesting times for the marketing communications industry and for public relations.
Like all companies in this area, JWT have been experimenting with how to cope with disruption and media convergence. Their answer is an interesting one in Indonesia: appoint a Public Relations professional to head their team in the country. Read More
Deliberate misunderstandings and righteous piety seems to be the order of the day in Indonesia’s poisoned and acrimonious political setting.
The latest flap involves a call to boycott travel site Traveloka and uninstall their mobile app following a walkout by detractors when newly installed Governor Anies Baswedan delivered the keynote speech at Canisius College’s 90th anniversary on November 11. Read More