Adventures and Awards in Cat City

Maybe I’m naïve but I’ve always believed that good things would come from good work.

So when my boss come up to me one day and said: “Hey, we’ll most likely be winning a regional PR award for Maverick,” I was nonchalant.

Well, we deserve such an award, I thought. I had seen first-hand over the past couple of years how hard everyone in Maverick worked in coming up with creative ideas, developing communications plans for clients and took pains in providing our clients with the best advice they can muster.

But then my boss, Ong, sprang the surprise: “And you will be coming with me to Kuching to receive the award.”

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Nascent Consciousness in Nepal

Solo traveling did not come easy for me. It took me four years of wishful thinking before I could summon enough courage to travel alone to somewhere distant and adventurous.

For someone raised in a family where girls are looked down upon, it took the lure of a free stipend from a Personal Development Fund from Maverick, the company I work for, to decide me to travel. The fun, equivalent to a month’s salary, is what the company gives its staff who have worked there for a year to develop themselves. They can do so traveling to a place they haven’t been before or taking a course that develops them as persons.

Resolute, I bought air tickets for Kathmandu, packed my bag, and told my parents that I was visiting my best friend in Bangkok, a necessary little white lie to placate my conservative parents.

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Pradipta Nugrahanto: Kita Tidak Berbicara Angka, Tetapi Lebih ke Trust dan Value

Indonesia saat ini sedang menikmati perkembangan industri digital yang pesat, tercermin dari berkembangnya industri startup. Di awal tahun ini, Indonesia berada di peringkat ke-5 untuk negara dengan jumlah startup terbanyak dengan 2.071 startup.

Kehadiran media yang fokus pada industri startup memiliki peran besar di tengah pesatnya perkembangan industri digital di Indonesia. Media-media ini diharapkan bisa memberikan informasi yang akan dapat membantu para pelaku industri startup dalam mengembangkan bisnis mereka.

Salah satunya adalah Tech in Asia, sebuah media komunitas online pelaku startup di Indonesia. Pada 15 Maret lalu, Maverick berkesempatan untuk berbincang-bincang dengan Pradipta Nugrahanto, Editor in Chief Tech in Asia Indonesia. Bagiamana pria yang akrab dipanggil Mas Dipta ini memimpin Tech in Asia? Berikut hasil wawancara kami dengan beliau:

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Pepsi’s New Attitude: “We Are More Than Okurrr!”

When I was studying in Australia, I worked as a part time waitress at a restaurant which only served Pepsi. I used to go around taking orders, and when my customers asked for a glass of soda, I always immediately asked them “Is Pepsi, OK?”

And each time I did that, I felt like apologizing for Pepsi, because I knew that it was Coca-Cola that dominated the cola market, and customers might therefore have a preference for Coca-Cola over other brands.

But looking back at it now, apologizing for offering Pepsi was actually unnecessary. By apologetically asking “Is Pepsi, OK?” the Pepsi brand suffers. It suffers because I, like many other waitresses out there,  am helping to create the perception that the Pepsi brand is inferior and undesirable.

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Nuh-uh-uh to Lalala Fest

Is the Lalala Fest, an annual music festival held in the Orchid Forest near Lembang since 2016, Indonesia’s equivalent of the notorious Fyre Festival, dubbed The Greatest Party that Never Happened?

Perhaps Lalala could not match Fyre in terms of ambition, but what they lacked in international scale they made up with equally egregious promises and responses. But what’s worse for the Lalala organizers is that they had three years to learn from their mistakes – and they failed miserably there.

Since 2016, the Lalala music festival has been promising attendees an enchanting experience for music lovers in the forest. Each year, however, they have failed to deliver on their promise and disappointed its fans instead.

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The Millennial Conscious Consumer

PechaKucha Nights are always quite enlightening and stimulating because you get to learn what various thought and community leaders are up to.

Speakers at the PechaKucha Night Vol 36 on Conscious Consumption pose with DBS Indonesia’s Head of Group Strategic and Marketing Communications Mona Monika (far right). The bank is an active supporter of PechaKucha Night Jakarta.

The last PechaKucha Night, with the theme Consume Consciously was particularly insightful. There were seven speakers, each committed to the 20X20 format of PechaKucha – 20 slides at 20 seconds each to share their ideas.

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Shopee, Kuda Hitam E-commerce Indonesia

Platform e-commerce Shopee berhasil memperkuat citranya melalui liputan di media massa dengan jumlah signifikan terutama pada kegiatan kampanye pemasaran dan promosi, berdasarkan laporan Maverick E-commerce Media Insights April-September 2018. Di antara 13 platform e-commerce yang termasuk dalam laporan tersebut, Shopee merebut posisi ketiga dengan 888 pemberitaan, sementara Bukalapak dan Tokopedia memimpin di posisi pertama dan kedua dengan 1.178 dan 1.020 pemberitaan.

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