In the world of content marketing, of course you want to sell your brands to the customers. But it is not just about selling stuff, the main goal here is to attract and engage the right customers. Enter the online influencers. Read More
Oni is an associate who has been working in Maverick since 2015. In 2016, she ticked one of her bucket list and visited Raja Ampat. This is her story. Read More
Ignes Dea is a consultant who has been working at Maverick since 2014. In December 2016, she took her Personal Development Fund to visit a country that holds a special place in her heart, Japan. This is the highlight of her long-awaited trip. Read More
Wulandari is an associate in Maverick, who has been working for more than two years. She has been handling clients from different industries, including Microsoft and Bridestory. In December 2016, she took her Personal Development Fund to visit United Kingdom, the country that she has been dreaming of. This is her journey. Read More
Karen is a consultant in Maverick, who has been working for almost three years. She has been handling clients from different industries, including Microsoft and Sennheiser. Karen is a big fan of the K-Pop culture and sceneries. In December 2016, she took her Personal Development Fund to visit South Korea, the country that she has been dreaming of. This is her journey. Read More
Mika Brzezinski, the host of MSNBC’s popular morning program ‘Morning Joe’, has announced earlier this week that Kellyanne Conway, the counselor to President Donald Trump, will be indefinitely blacklisted from appearing on their show due to her overall lack of credibility. Conway has been repeatedly giving statements at odds with the White House, which put her credibility in doubt.
“Morning Joe”, acara talkshow populer di MSNBC minggu ini melalui hostnya, Mika Brzezinski mengumumkan memasukkan Kellyanne Conway ke dalam daftar hitam dan tidak akan mengundang lagi penasihat utama Donald Trump tersebut ke dalam acaranya karena tidak kredibel. Conway berkali-kali memberikan pernyataan yang bertentangan dengan Gedung Putih, yang membuat kredibilitasnya diragukan. Read More
Hoax atau kabar bohong makin merajalela. Tak hanya beredar di media sosial, wabah hoax bahkan sudah menjangkiti media-media yang dulunya dikenal sebagai produk jurnalistik andal dan tepercaya. Bukan hanya sekali dua kali media di Indonesia menerbitkan kabar bohong yang sumbernya dari situs parodi atau palsu. Read More
A few of us from Maverick learnt more about data journalism in the form of a five-week course provided by the Journalism and Media Studies Centre of the University of Hong Kong.
Maverick is 14 years old today.
There is much to be thankful for but primarily for being in this country Indonesia that has allowed us to grow, to experiment with new ways of doing things and to be modestly profitable all these years.
Being in Indonesia has meant operating in an environment where the demand for quality services outstrips the supply. From the start we our business acquisition strategy on this belief and focussed on serving only the clients who were serious about their communications. These were clients who could appreciate how crucial communications are to the success of their businesses. Hence they would allocate though human and financial resources to ensure that it succeeded.
The dynamic society that is Indonesia is another factor we are thankful for. We have found many of our clients open to experimentation and new ideas. This has allowed us to transition from the “traditional” PR firm focussing on media relations to what we are today, a communications consultancy that knows how to atomise and convert assets between Paid, Earned, Shared and Owned media. We are still some way to being what we envision but we think that we’re close.
Indonesia, surprisingly for many, can also be an incredible profitable place to work in. We think that this is because many decision makers are open-minded and honest enough to know what they don’t know, and do not mind paying to plug the gap.
But the greatest joy that my partner and I have had over the years is to watch new and tentative graduates morph into highly competent professionals and leaders, even after they leave us. Some have forgotten the values and ethics to go along with the arts of persuasion that we taught them but happily most have not forgotten their roots and have become shining examples that would help spur the next generation of communicators to greater levels of excellence.
It’s been a great ride but hey, we are only in our teens. Watch this space for more to come from the Mavbros and Mavchicks, many of whom will be much better and greater in professional prowess, and hopefully great human beings as well, than Lita and I.
Now to go to Maverick’s anniversary party and drink to everyone’s health and have a great time.