The Invaluable MavBuhay Trip, #MavOuting2019!
Tell me, what’s the best thing that could happen to an Intern? I know there might be endless scenarios out there, but for me, the answer is to actually join a company outing trip to Manila, the Philippines!
As one of the winners of The Recruit 2019, a prestigious marketing communication competition for university level, I was granted the opportunity to experience a two-month internship at Maverick.
Why PR Value is the Wrong Metric
Not everything that counts can be counted, and not everything that can be counted counts – Albert Einstein.
Measurement has been a hotly debated topic in Public Relation (PR) and communications for many decades. Central to this debate has been the use of Advertising Value Equivalent (AVE) as a metric to measure the success of PR and communications efforts.
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A Letter to A Future Leader
Dear Reader,
How do you view the prospect of leadership? Do you view it as a new and welcome challenge? Or does it seem like a dreaded but necessary obligation?
Whichever situation you are in, if you have to take on the mantle of leadership then your best course of action is to set for yourself the goal of being an inspiring leader. You should aim not only to be able to lead the team with hard skills, but wear your hearts on your sleeves in caring for your charges.
CLCA Summit Amsterdam 2019: Class Actions Now and In the Future
In early October, Jakarta was seething with growing resentment against the government. Protesters were unhappy with the government for not stopping the passage of an unpopular amendment to the Corruption Eradication Commission (KPK) Law. Many spoke about filing class action suits to bring forward a judicial review.
I was therefore excited to attend the 2019 summit of the Crisis and Litigation Communicators Alliance (CLCA), a select worldwide group of PR firms who specialized in crisis management and litigation PR. Maverick, because of our experience in these areas, was admitted into the alliance earlier this year.
Humans are (often not) rational
Most people, us included, were brought up to think that human being are rational creatures. They are supposed to take into account available information, analyze it, and consider the pros and cons of a situation before making a rational decision. This ability to think is supposed to be what sets us apart from animals and puts us at the top of the food chain.
If only that is true.
The crucial role communications plays for non-profits
Angkie Yudista stands out for someone who works at a non-profit organization.
At a presentation recently she held the attention of the crowd. Then she paused and pulled off something attached to her ear. “Without this I can’t hear you.”
The crowd was mesmerized. What she had in her hands that she showed to the audience were her hearing aid and in a few short moments drove home her message about the important work that Thisable Enterprise, the organization she leads, empowers those with disabilities to fulfill their full potential; and how she’s managed to grow the organization from scratch in large part with strategic communications.
KPAI isn’t all wrong about PB Djarum
Something important is lost in the rancour against KPAI (The Commission for the Protection of Children) for calling out PB Djarum’s (Djarum Badminton Association) badminton auditions.
KPAI, as we know has accused the cigarette maker Djarum of using its foundation, PB Djarum (Djarum Badminton Association) to exploit children.
To be sure, KPAI has chosen its accusation poorly, using the word manipulate instead of exploitation or a more neutral used. It has caused a groundswell of opinion and invective against its stand, drowning out the one important issue that should be addressed: How should corporations discharge their Corporate Social Responsibility?
MavInsights – Humanizing Human Rights Campaigns
“I’m tired of human rights campaigns that rely on invoking pity or sound preachy.”
A fiery university student uttered the sentence to me during a group discussion last Thursday. He was one of the participants of Sekolah Hak Asasi Manusia (SeHAMA / Human Rights School), where I was invited by the Commission for the Disappeared & Victims of Violence (KontraS) to deliver a session titled ‘Humanizing Human Rights Campaigns’.
I understand his sentiment. Campaigns for human rights advocate for some of the most pressing changes of our time, but often fail to find an ear with their intended audiences.
My Pho-nomenal Trip to Hanoi
For as long as I can remember, I’ve always liked Vietnamese food, and I can now say with confidence that pho is hands down my most favourite food.
I am also a huge fan of the Masterchef show and of celebrity chef, Gordon Ramsay. So, when I heard Gordon Ramsay claim that the best food he’s ever had in his life was Vietnamese noodles that he ate during his trip to Vietnam, I immediately made it a short-term goal to go to Vietnam for a culinary trip.
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Can NET TV Survive to its 7th Anniversary?
The TV station has been making news itself in recent months with reports of mass layoffs
AC Nielsen’s 2018 report says that Indonesians still watch a lot of television programs. They spent an average of 4 hours 53 minutes each day, more than their consumption of content from the internet which was clocked at an average of 3 hours 14 minutes per day.
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