PRCA SEA 2019 Essay: Social Capital for A Brave New World
Last month, our Account Coordinator Lidya Sophiani was awarded top four of PRCA SEA Future Leaders Awards 2019 for the essay she wrote based on the following prompt: In the world of digital disruption and a highly diverse Asia Pacific region, what role does Public Relations & Communications play in building responsible, ethical businesses? Below is her complete essay titled Social Capital for A Brave New World.
New Series Alert: English Today!
Translating from Indonesian language to English language is no walk in the park. It requires not only good grammar skills, but also the knowledge of a great number of vocabulary.
However, English vocabulary can be tricky. When two words have similar spelling, people may mistake one for the other, even though they have different meanings. People also often make mistakes with synonyms, because even though some words may have similar meanings, they are not always interchangeable depending on the context.
With this issue in mind, we would like to share with you these “tricky” similar words to pay attention to. We hope that this can help increase your English vocabulary and improve your translation skills.
We hope these will be helpful to you. Look out for our next English Today blog post, and follow @mavgram for mini reminders on Instagram!
Litigation Communications and Class Action Lawsuits in Asia
Early this year Maverick was invited to join the select Crisis and Litigation Communications Alliance, a group of PR firms who specialize in crisis management and litigation PR. In October we all met in Amsterdam for our annual meeting and were briefed by experts on the trends in litigation and class action lawsuits worldwide.
Here, our Singapore colleague Lai Kwok Kin shares some of his views on litigation communications and class action lawsuits in Asia in an Oped piece in The Straits Times.
Who stands out among GoPay, OVO and LinkAja?
Fintech, or financial technology has remarkably changed the way Indonesians make payments. It’s adoption is so fast that if you go to a traditional mom-and-pop sundry shop in, say PIK’s Freshmarket, the shopkeeper is likely to encourage you to pay using your mobile payments app.
And that’s just a small sector of Indonesian society. There is still the rest of the 260 million population to conquer. The fintech market is bristling with opportunity and growth prospects and early movers GoPay and OVO have established themselves as the main players.
LinkAja, a fintech app initiated by Indonesian state banks and other state-owned enterprises entered the market only less than half a year ago but can potentially heat up this already competitive space.
Berdendang dan Bergoyang di MaVoice 2019
Rintik hujan tak menghalangi rekan-rekan media untuk hadir di Grand Final MaVoice 2019, sebuah ajang kompetisi menyanyi untuk para jurnalis yang diadakan oleh Maverick sejak tahun 2013. Setelah melewati audisi offline dan online sejak bulan September, di malam itu sembilan finalis berlomba meraih gelar juara MaVoice 2019.
Para finalis terlihat bersemangat dalam mempersembahkan talenta terbaik mereka. Janesti Priyandini finalis dari Koran Jawa Pos edisi Jawa Timur bahkan tak segan datang dari Surabaya untuk bergabung dalam sesi Grand Final. “Siap, aku akan hadir untuk check sound dan tampil di malam Grand Final,” tutur perempuan ayu tersebut penuh semangat.
The Invaluable MavBuhay Trip, #MavOuting2019!
Tell me, what’s the best thing that could happen to an Intern? I know there might be endless scenarios out there, but for me, the answer is to actually join a company outing trip to Manila, the Philippines!
As one of the winners of The Recruit 2019, a prestigious marketing communication competition for university level, I was granted the opportunity to experience a two-month internship at Maverick.
Why PR Value is the Wrong Metric
Not everything that counts can be counted, and not everything that can be counted counts – Albert Einstein.
Measurement has been a hotly debated topic in Public Relation (PR) and communications for many decades. Central to this debate has been the use of Advertising Value Equivalent (AVE) as a metric to measure the success of PR and communications efforts.
Read More
A Letter to A Future Leader
Dear Reader,
How do you view the prospect of leadership? Do you view it as a new and welcome challenge? Or does it seem like a dreaded but necessary obligation?
Whichever situation you are in, if you have to take on the mantle of leadership then your best course of action is to set for yourself the goal of being an inspiring leader. You should aim not only to be able to lead the team with hard skills, but wear your hearts on your sleeves in caring for your charges.
CLCA Summit Amsterdam 2019: Class Actions Now and In the Future
In early October, Jakarta was seething with growing resentment against the government. Protesters were unhappy with the government for not stopping the passage of an unpopular amendment to the Corruption Eradication Commission (KPK) Law. Many spoke about filing class action suits to bring forward a judicial review.
I was therefore excited to attend the 2019 summit of the Crisis and Litigation Communicators Alliance (CLCA), a select worldwide group of PR firms who specialized in crisis management and litigation PR. Maverick, because of our experience in these areas, was admitted into the alliance earlier this year.
Humans are (often not) rational
Most people, us included, were brought up to think that human being are rational creatures. They are supposed to take into account available information, analyze it, and consider the pros and cons of a situation before making a rational decision. This ability to think is supposed to be what sets us apart from animals and puts us at the top of the food chain.
If only that is true.