These are interesting times for the marketing communications industry and for public relations.

Like all companies in this area, JWT have been experimenting with how to cope with disruption and media convergence. Their answer is an interesting one in Indonesia: appoint a Public Relations professional to head their team in the country.

Campaign has reported that JWT has appointed Marianne Adamardatine, who has led Ogilvy PR and Pulse for many years, and who was recently appointed by Ogilvy to be their Chief Growth Officer, to head JWT indonesia.

She “will be responsible for expanding the company’s capabilities in strategic brand building, digital transformation, customer experience, marketing automation and commerce activation, as well as driving thought leadership and building business engagement with C-suite clients to initiate integrated campaigns,” according to the company. This means she will oversee the advertising and digital operations, Mirium.

We believe this is the first time that someone from a PR, rather than an advertising background, has been appointed to the top position to a major advertising outfit.

This bodes well for the PR industry on the whole as it suggests that finally there is acknowledgement in the communications industry that a PR professional may be more 360 or integrate in their outlook than their contemporaries from the advertising or digital fields.

So here’s hoping that Marianne succeeds and in doing so open the way for greater opportunities for PR professionals.

 

JWT hires from Ogilvy for top Indonesia role

Marianne Admardatine was previously chief growth officer for Ogilvy & Mather Indonesia and MD of both Ogilvy Public Relations and Pulse Communications in the country.

J. Walter Thompson Asia Pacific has appointed Marianne Admardatine as CEO in Indonesia, effective in January.

A member of Campaign’s 2017 Women to Watch, Admardatine was previously chief growth officer for Ogilvy & Mather Indonesia, a role she took on in February while continuing as MD of both Ogilvy Public Relations and Pulse Communications in the country.

She will report to another recent import from Ogilvy, Jacco ter Schegget, who was named Southeast Asia CEO in May and assumed the role in September.

Admardatine’s new role includes oversight of both Mirum and J Walter Thompson. She will be responsible for expanding the company’s capabilities in strategic brand building, digital transformation, customer experience, marketing automation and commerce activation, as well as driving thought leadership and building business engagement with C-suite clients to initiate integrated campaigns, according to the company.

Read more here.

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *