Analytics

Public Relations should be measurable (and it is), but not through legacy metrics such as Advertising Value Equivalents (AVE) that have been rejected by the Internal Association for the Measurement and Evaluation of Communication (AMEC). We adhere to the internal standards recommended by AMEC to not only measure the quantity but also the quality of news coverage for corporations and their industries. We also provide other services such as:

Brand/Event Media Analysis

Industry Media Performance Reports

Media Perception Audits