Digital and Social Communications
Sampoerna A, with their creative competition, Go Ahead Challenge, needed to increase awareness and boost submission for the sub-culture, Photography.
Other than landscape, street and art photography, music and stage photography have started to gain interest from urban communities. So, we approached Rendha Rais, a stage photographer, to held a photography workshop and competition. One of the requirements to win the competition, was the participants have to submit their photos to Go Ahead Challenge first. Top 50 photos will be showcased in GoAheadPeople.com and top 10 photographers will get the chance to join the workshop and practice their photography skill with top musicians.
In 1 week, 800+ photos were generated through this activation in Instagram
Regarding the awareness, Visual Rhythm has generated 1,215,879 potential outreach
Visual Rhythm has boost the photography submission by around 200 photos