Charlie Tjokrodinata

CHARLIE TJOKRODINATA | Manager, Analytics

WHAT I DO

I have been leading the analytics team to find alternative measurement to various feel-good indicators such as PR value

WHY I LOVE DOING WHAT I DO

Looking for a needle in a haystack may put people off, however it excites me to figure out ways of locating the needle methodically. Experience and skills may give birth to a good data analyst, while method will consistently give birth to good analysts.

WHAT I DO BESIDES WORKING

To balance my professional life, I enjoy exploring myself through various practices like yoga and martial arts. To complement the inward-looking practices, I treat my five senses through immersing myself in interesting books, new experiences, or places.

Pecha Kucha Jakarta

Pecha Kucha Jakarta

Pecha Kucha is a networking event, seeking to bring together creative minds from all fields. At one Pecha Kucha Night, up to 12 presenters share their passion and idea in the unique Pecha Kucha format 20×20 – which means 20 image, 20 seconds per image.

The result is a furiously fast-paced, fun row of presentations, at 6:40 min per presenter.

The Comms Club

The Comms Club

Comms Club is an invitation-only forum by Maverick that brings together in-house communicators (corporate and marketing) to have a discussion, to network, and contribute toward the advancement of the communications industry. We aim to make the events intellectually proactive and intriguing so that we can all be more effective in a rapidly changing environment.

Catalyst

Catalyst

Catalyst is one of Maverick’s internal initiatives where we provide pro bono trainings for local NGOs and communities to help them enhance their communications skills. Subjects covered in the training include PR Writing, Research for PR, and How to Produce Engaging Content for Digital & Social Media.

The Recruit

The Recruit

The Recruit is a competition-based internship program for students who are eager to be the next professional communication consultants. Candidates are expected to undergo three phases of recruitment process from LinkedIn CV Submission, Communication Proposal Development and Final Round at Maverick’s office.

MaVoice

MaVoice

This is a way to show appreciation to journalists and media houses for the continuous support towards Maverick over the years. Based on feedback from journalists, this year we held media gathering into a mini competition to have fun and sing along together

Lactogrow: Happy Date with Legendaddy

Lactogrow

Happy Date with Legendaddy

Consumer Brand Building / Corporate Communications / Digital and Social Communications / Media Monitoring / Media Relations

Challenge

Nestlé LACTOGROW 3 ActivGro wanted a fresh approach to differentiate themselves with other ‘Growing Up Milk’ brands in Indonesia

Maverick had to position Nestlé LACTOGROW 3 ActivGro as a brand who understands that a happy and healthy kid is the key to a happy family

 Solution

Challenging the stereotype that mothers are primarily, often solely, responsible for raising children, Maverick wanted to emphasize that paternal parenting was also indispensable in addressing a child’s emotional needs. Therefore, we created Happy Date with Legendaddy campaign across Indonesia.

 Result

The kick-off event in Jakarta attracted 6,000+ participants

The event was so successful that Nestlé LACTOGROW 3 ActivGro decided to replicate the campaign in three other cities: Medan, Surabaya, and Makassar, attracted 15,000+ participants

Total of 98 journalists and 30 bloggers attended the event in four cities

Generated 130+ media coverage, including 8 TV coverage

Generated around 21.9 million social media impressions and 4.9 million reach

Microsoft: Cloud Computing Masterclass

Microsoft

Cloud Computing Masterclass

Consumer Brand Building / Corporate Communications / Digital and Social Communications / Media Monitoring / Media Relations

Challenge

Media chose to focus on stringent government regulations on cloud computing instead of the benefits, efficiency, or security. This could potentially turn into cloud public sentiment and lead to a negative image of cloud computing, which can be detrimental to Microsoft and its goal of encouraging the use of cloud-first, mobile-first technology.

 Solution

Conducted series of masterclass that were consecutively done with different theme and target stakeholders/media attendees to highlight the different functions of cloud computing:

Entrepreneurs: Growing Business with Cloud Technology

IT media: Heading towards Smart City with Cloud Technology

Business & finance media: E-Commerce and Cyber Security

Politics media: The Future of Digital Government

General media: Heading towards 1,000 Technopreneurs with Cloud Technology

 Result

Generated more than 60 articles in prominent online and print media

Started to change the trend of cloud stories by exposing its beneficial use to solve problems impeding the growth of government, cities, and businesses

Existed in the first page of search engine when we typed in the words “cloud computing” + “masterclass theme”. Examples: “cloud computing + e-government”, “cloud computing + cyber security”, etc.