Adventures and Awards in Cat City

Maybe I’m naïve but I’ve always believed that good things would come from good work.

So when my boss come up to me one day and said: “Hey, we’ll most likely be winning a regional PR award for Maverick,” I was nonchalant.

Well, we deserve such an award, I thought. I had seen first-hand over the past couple of years how hard everyone in Maverick worked in coming up with creative ideas, developing communications plans for clients and took pains in providing our clients with the best advice they can muster.

But then my boss, Ong, sprang the surprise: “And you will be coming with me to Kuching to receive the award.”

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Why we won’t be in Singapore to accept a PR Award

Flushed with our Gold Standard Award for Issues Management and Crisis Communications in Hong Kong in December last year, we thought we should submit our work for another award. This new one is run by a marketing portal that includes public relations as one of its disciplines, confident that our work will win an award.

When we won the Gold Standard Award we paid for attending the ceremony but the price was reasonable and they didn’t try to charge us extra for a video interview or a certificate.

True enough, we got shortlisted!

And that’s when the disillusionment began. Read More