In honor of International Women’s Day, we are handing the microphone to two women executives that mark a glowing path as the spokesperson for their respective banks throughout 2018: BRI Director Handayani and OCBC NISP President Director Parwati Surjaudaja.
These two inspiring women made it into the Top 5 Most Featured Banking Executives, according to Maverick Banking Media Performance Report 2018; a report that measures the effectiveness of communication strategy of the top 20 banks in Indonesia by monitoring news in 20 top media as well as social media, such as Twitter and Facebook.
Industri perbankan semakin beradaptasi dengan tren digital yang terus berkembang. Beberapa bank besar tercatat gencar meluncurkan produk dan layanan digital, baik secara mandiri ataupun menggandeng perusahaan financial technology (fintech) selama Januari – Maret 2018. Di periode tersebut, tim Maverick Indonesia juga melakukan analisis atas berbagai pemberitaan yang tertuang dalam Maverick Banking Media Performance Report Q1-2018. Laporan ini mengukur pencapaian strategi komunikasi publik dari 20 bank terbesar di Indonesia dengan memonitor peliputan industri perbankan di 20 media serta media sosial.
As the banking industry becomes increasingly digitized, banks face new challenges to secure their online banking systems and transactions. Such was the case faced by BRI in March.
News about suspected leakage of customer data broke in the first week of March, but before the bank had time to recover the bank was buffeted a few days later by news of a skimming case that resulted in missing funds from customers’ accounts.
Since the first coverage about the issue appeared on March 12, the number of articles in the 20 most prominent media monitored by Maverick continued to increase and, as seen on Table 1 below, it finally peaked on March 16 with 48 articles. Overall, there was a total of 190 articles on the issue; a significant amount comprising 48% of BRI’s total coverage in March, and about 29% of BRI’s total coverage in Q1 2018.