What Community Engagement is About (and Why Some Brands Get It Wrong)

Today’s marketing has been quite reliant on the “audience” and how they “engage” with contents being placed in front of them. Brands make an effort to create and curate their social media pages in hope that this will bring in more fans – which, to them, means “more engagement”.

people men women coffee meeting
Photo: Pexels

Before we dive deeper, let’s take a look at the operational definition of community and engagement.  Read More

3 Ways Artificial Intelligence Will Change the Way Brand Communicates

AI artificial intelligentMost customers are now interacting with brands through digital platforms. Millions of engagements are happening every second between brands and customers, contributing to a massive pool of data that can be leveraged and used
by brands to improve the customer experiences and the way brand communicates.

The new era of marketing is where Artificial Intelligence (AI) plays a great role to close the gap by moving far past human limitations to consume and analyze data on a scale that no human can. The “intelligence” in artificial intelligence is exactly what it sounds like: the ability to think independently, to grow more knowledgeable from being exposed to more information and to adapt and adjust when things change.

But how does it actually work for brands?  Read More

How to Make the Most Out of Your Online Community Engagement

Social media has become such an important part of a company’s engagement strategy. Through comments, likes, and follows, marketing is no longer a one-way tool to audiences but a two-way discussion among users and brands. This creates a more intimate relationship between the audience and the brand, allowing the brand to engage in more creative campaigns.

Leveraging on social media allows brands to curate their own online communities and fan base, allowing them to chart their own path for brand recognition, increased impressions, new customers, and also getting user feedback. With 1,000, 10,000 or even 1 million followers, brands are able to tap into the true power of online communities.  Read More

Green Pramuka dan Keluhan Konsumen di Media Sosial

Apartemen Green Pramuka Jakarta menjadi sorotan publik awal pekan ini. Banyak warganet mengecam apartemen tersebut di media sosial, namun pengelolanya dianggap tak merespons dengan baik.

social media complaint
Photo: Pixabay

Bagaimana kasus tersebut dilihat dari aspek komunikasi? Bagaimana sebaiknya perusahaan menangani keluhan konsumen sehingga tak memicu serangan di media sosial, seperti dalam kasus Green Pramuka? Read More