The Charm of Growing Up: Be More Flexible Toward the Unexpected

“Trish, see the world”, said my beloved grandma one afternoon. At the time, I just smirked and coldly responded “we’ll see”.

It’s not that I don’t like to travel, believe me, I love it! It’s just that I hate facing things that are beyond my control. For me, everything needs to be well planned and predictable. You need to make time to think about the pros and cons, and being reckless just because ‘YOLO’ is for me, utter nonsense.

Read More

PRCA SEA 2019 Essay: Social Capital for A Brave New World

Last month, our Account Coordinator Lidya Sophiani was awarded top four of PRCA SEA Future Leaders Awards 2019 for the essay she wrote based on the following prompt: In the world of digital disruption and a highly diverse Asia Pacific region, what role does Public Relations & Communications play in building responsible, ethical businesses? Below is her complete essay titled Social Capital for A Brave New World.

Read More

Litigation Communications and Class Action Lawsuits in Asia

Early this year Maverick was invited to join the select Crisis and Litigation Communications Alliance, a group of PR firms who specialize in crisis management and litigation PR. In October we all met in Amsterdam for our annual meeting and were briefed by experts on the trends in litigation and class action lawsuits worldwide.

Here, our Singapore colleague Lai Kwok Kin shares some of his views on litigation communications and class action lawsuits in Asia in an Oped piece in The Straits Times.

Read More

What Community Engagement is About (and Why Some Brands Get It Wrong)

Today’s marketing has been quite reliant on the “audience” and how they “engage” with contents being placed in front of them. Brands make an effort to create and curate their social media pages in hope that this will bring in more fans – which, to them, means “more engagement”.

people men women coffee meeting
Photo: Pexels

Before we dive deeper, let’s take a look at the operational definition of community and engagement.  Read More

3 Ways Artificial Intelligence Will Change the Way Brand Communicates

AI artificial intelligentMost customers are now interacting with brands through digital platforms. Millions of engagements are happening every second between brands and customers, contributing to a massive pool of data that can be leveraged and used
by brands to improve the customer experiences and the way brand communicates.

The new era of marketing is where Artificial Intelligence (AI) plays a great role to close the gap by moving far past human limitations to consume and analyze data on a scale that no human can. The “intelligence” in artificial intelligence is exactly what it sounds like: the ability to think independently, to grow more knowledgeable from being exposed to more information and to adapt and adjust when things change.

But how does it actually work for brands?  Read More

How to Make the Most Out of Your Online Community Engagement

Social media has become such an important part of a company’s engagement strategy. Through comments, likes, and follows, marketing is no longer a one-way tool to audiences but a two-way discussion among users and brands. This creates a more intimate relationship between the audience and the brand, allowing the brand to engage in more creative campaigns.

Leveraging on social media allows brands to curate their own online communities and fan base, allowing them to chart their own path for brand recognition, increased impressions, new customers, and also getting user feedback. With 1,000, 10,000 or even 1 million followers, brands are able to tap into the true power of online communities.  Read More