What happens when you mesh together big hearts, creativity, a company with an emerging sense of purpose and a worthwhile cause?
You get an exhibition of innovative Indonesian art, collectible designer wear, and a pop-up shop that succeeded within its first night to raise Rp103 million for Rachel House, a foundation that provides palliative care for poor children in Greater Jakarta.
PechaKucha Nights are always quite enlightening and stimulating because you get to learn what various thought and community leaders are up to.
The last PechaKucha Night, with the theme Consume Consciously was particularly insightful. There were seven speakers, each committed to the 20X20 format of PechaKucha – 20 slides at 20 seconds each to share their ideas.
Today’s marketing has been quite reliant on the “audience” and how they “engage” with contents being placed in front of them. Brands make an effort to create and curate their social media pages in hope that this will bring in more fans – which, to them, means “more engagement”.
Before we dive deeper, let’s take a look at the operational definition of community and engagement. Read More
Social media has become such an important part of a company’s engagement strategy. Through comments, likes, and follows, marketing is no longer a one-way tool to audiences but a two-way discussion among users and brands. This creates a more intimate relationship between the audience and the brand, allowing the brand to engage in more creative campaigns.
Leveraging on social media allows brands to curate their own online communities and fan base, allowing them to chart their own path for brand recognition, increased impressions, new customers, and also getting user feedback. With 1,000, 10,000 or even 1 million followers, brands are able to tap into the true power of online communities. Read More
September is Alzheimer’s awareness month. In Indonesia, leading the movement is Alzheimer’s
Indonesia (ALZI) Foundation, with DY Suharya as its Executive Director since 2013. Prior to that, the
organization was also known as Alzheimer Indonesia Association.
What did they do in Indonesia? Read More