Something important is lost in the rancour against KPAI (The Commission for the Protection of Children) for calling out PB Djarum’s (Djarum Badminton Association) badminton auditions.
KPAI, as we know has accused the cigarette maker Djarum of using its foundation, PB Djarum (Djarum Badminton Association) to exploit children.
To be sure, KPAI has chosen its accusation poorly, using the word manipulate instead of exploitation or a more neutral used. It has caused a groundswell of opinion and invective against its stand, drowning out the one important issue that should be addressed: How should corporations discharge their Corporate Social Responsibility?
We have seen countless articles making a case for companies to take a stand on social issues. A recent study featured by Adweek, for instance, found that the majority of consumers want to see not only brands but also CEOs and executives weigh in on these issues.
When it comes to multinational companies, however, how do they navigate the complex social expectations in different markets, especially those such as Indonesia with hypersensitive audiences?
What do you do when you are summoned by the Corruption Eradication Commission (KPK)?
Maverick received one toward the end of last year and we wasted no time responding to them. Read More
Deliberate misunderstandings and righteous piety seems to be the order of the day in Indonesia’s poisoned and acrimonious political setting.
The latest flap involves a call to boycott travel site Traveloka and uninstall their mobile app following a walkout by detractors when newly installed Governor Anies Baswedan delivered the keynote speech at Canisius College’s 90th anniversary on November 11. Read More
Apartemen Green Pramuka Jakarta menjadi sorotan publik awal pekan ini. Banyak warganet mengecam apartemen tersebut di media sosial, namun pengelolanya dianggap tak merespons dengan baik.
Bagaimana kasus tersebut dilihat dari aspek komunikasi? Bagaimana sebaiknya perusahaan menangani keluhan konsumen sehingga tak memicu serangan di media sosial, seperti dalam kasus Green Pramuka? Read More
Out of the blue, the bread manufacterer Sari Roti came under attack by unverified news postings on social media in the past week.
The attacks came in the form of postings claiming that Sari Roti was supporting the 212 demonstrations by giving out free bread to the demonstrators. Photos were posted of Sari Roti tricycles with a handwritten sign “Free for the mujahids”. Read More