What Multinational Companies Can Do to Align Support for Social Issues in Different Markets

We have seen countless articles making a case for companies to take a stand on social issues. A recent study featured by Adweek, for instance, found that the majority of consumers want to see not only brands but also CEOs and executives weigh in on these issues.

When it comes to multinational companies, however, how do they navigate the complex social expectations in different markets, especially those such as Indonesia with hypersensitive audiences?

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Traveloka: Caught in a boycott of logic

Deliberate misunderstandings and righteous piety seems to be the order of the day in Indonesia’s poisoned and acrimonious political setting.

boycott

The latest flap involves a call to boycott travel site Traveloka and uninstall their mobile app following a walkout by detractors when newly installed Governor Anies Baswedan delivered the keynote speech at Canisius College’s 90th anniversary on November 11. Read More

Green Pramuka dan Keluhan Konsumen di Media Sosial

Apartemen Green Pramuka Jakarta menjadi sorotan publik awal pekan ini. Banyak warganet mengecam apartemen tersebut di media sosial, namun pengelolanya dianggap tak merespons dengan baik.

social media complaint
Photo: Pixabay

Bagaimana kasus tersebut dilihat dari aspek komunikasi? Bagaimana sebaiknya perusahaan menangani keluhan konsumen sehingga tak memicu serangan di media sosial, seperti dalam kasus Green Pramuka? Read More