Pepsi’s New Attitude: “We Are More Than Okurrr!”

When I was studying in Australia, I worked as a part time waitress at a restaurant which only served Pepsi. I used to go around taking orders, and when my customers asked for a glass of soda, I always immediately asked them “Is Pepsi, OK?”

And each time I did that, I felt like apologizing for Pepsi, because I knew that it was Coca-Cola that dominated the cola market, and customers might therefore have a preference for Coca-Cola over other brands.

But looking back at it now, apologizing for offering Pepsi was actually unnecessary. By apologetically asking “Is Pepsi, OK?” the Pepsi brand suffers. It suffers because I, like many other waitresses out there,  am helping to create the perception that the Pepsi brand is inferior and undesirable.

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What You Need to Know and How to Nail Instagram’s New Algorithm

With 800 million users worldwide, Instagram has been one of the most significant social media platforms in our lives today.

It is arguably even more important in Indonesia where it is the third most popular social media platform (after Facebook and YouTube). Here, Instagram is used not only for millennials to brag about their picture-perfect meal or vacations, but also as a search engine and commercial platform for both brands and consumers to engage with each other

Instagram’s popularity, however, has also meant that it’s become a crowded space and competition is fierce. Getting ahead of the pack, however, is not as difficult as it may seem if you can figure out the rules of the game and take advantage of this knowledge.

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Why Brands Should Start Looking at Online Learning as a Part of Their Communications Strategy

Brands are constantly looking for better ways to communicate and engage with their audience, and the right way to start is to understand what the audience is looking for. Yet, trends have shown that audiences have stopped engaging with brands.
online learning

In the age of social media and content marketing, one is constantly bombarded with so many brands trying to dominate your online attention with various forms of advertisement. It’s not surprising that audiences have learned how to ignore them.  Read More

Why Your Organic Reach in Facebook is Declining, and What You Should Do About It

Almost all brands have utilized Facebook as one of the best platforms available to connect, engage and advertise to their customers and fans. Yet as brands are noticing how their page’s impressions, likes, and shares have been steadily dropping year after year. It’s almost as if Facebook is making it harder for branded content to be seen, and it is without no reason.
Faecbook reach
Gaining exposures in the Facebook News Feed is, after all, a big competition. Every minute, 300 new profiles are created, 293,000 statuses are updated, 510,000 comments are posted and 136,000 photos are uploaded. With such abundance of content, Facebook News Feed algorithm has to be readjusted to only show the ones that are relevant to each audience.  Read More

What Community Engagement is About (and Why Some Brands Get It Wrong)

Today’s marketing has been quite reliant on the “audience” and how they “engage” with contents being placed in front of them. Brands make an effort to create and curate their social media pages in hope that this will bring in more fans – which, to them, means “more engagement”.

people men women coffee meeting
Photo: Pexels

Before we dive deeper, let’s take a look at the operational definition of community and engagement.  Read More

Social Media Trends in 2018: What Brands Should Know (And Try)

The world of content marketing, especially in social media, has grown significantly in the past year. It has matured together with its audience, and forces brands to adapt quickly to the always-changing behavior, thanks to the evolving cutting-edge technologies and overall market trends.

social media trend 2018
It is important for brands to stay atop the trends to reach the audience better with appealing, resonating contents, and here are some of the key trends that are noteworthy for brands to embrace in 2018. Read More

5 Things Brands Must Remember When Creating Video Content 

As a storytelling medium, video provides a powerful way to serve content that not only can be utilized to serve a brand’s promotional campaigns and inspirational ideas, but also to cultivate deeper, stronger relationships between brands and its audience through the magic of sound, motion, and visuals combined.

video shooting smartphone

However, creating video content takes more than just making a video that looks beautiful to enjoy the medium’s tremendous power. Here are the 5 things that brands can pay attention to before jumping into the creation of video content. Read More

Ketika jaket Jokowi menyihir publik

2016_11_05_15418_1478314566-_large(Untuk versi Bahasa Inggris, klik di sini)

Demonstrasi besar-besaran terjadi pada Jumat (4/11/2016) pekan lalu. Aksi unjuk rasa itu berlangsung aman dan damai, awalnya, lalu berubah sedikit rusuh pada malam hingga menjelang subuh. Tapi tiba-tiba perhatian netizens berubah saat Presiden Joko Widodo (Jokowi) pada saat konferensi pers menyikapi demonstrasi itu, Sabtu dinihari. Mereka membicarakan bomber jacket yang dikenakan presiden.

Sepanjang Jumat itu, media sosial ramai oleh komentar para pengguna mengenai jalannya aksi unjuk rasa menolak penistaan agama oleh Gubernur DKI Jakarta Basuki Tjahaja Purnama. Ini terlihat dari kemunculan beberapa tagar, seperti #demo411, #demo4november, dan #obrolanpendemo.

Linimasa Twitter diwarnai oleh obrolan pengguna yang memberikan penghargaan pada demonstrasi yang berlangsung secara tertib dan damai. Beberapa orang membagikan foto-foto lautan pengunjuk rasa di sepanjang jalan MH Thamrin, Medan Merdeka, Monas, dan Istana Negara. Beberapa akun bahkan menyebarkan foto-foto peserta demo yang membawa kantong plastik untuk tempat sampah.

Akun @poetrimutiara menyatakan, “dan bersyukur #demo411 ini berlangsung aman, damai dan tertib..tidak spt kebykan org yg menganggap provokasi belaka atau kepentingan politik.”

https://twitter.com/poetrimutiara/status/794502449750913024

 

Akun @nihaqus menulis, “Slmt brdemo bg saudaraku ssama Muslim. Tunjukkan muka Islam yg damai bukan dengan sumpah serapah dan kata-kata yg tak mnyejukkan. #demo411

 

Akun @fahrul_anams menyatakan, “Alhamdulillah Demo Hari Ini Lancar Dan Damai, Seorang Bapak Bawa Kantong Plastik Shg Tdk Nyampah.”

https://twitter.com/fahrul_anams/status/794491274787069952

 

Suasana yang sedikit membuat nyaman warga kota sepanjang siang hingga sore hari berubah menegangkan selepas Isya, ketika sebagian peserta demonstrasi bertahan di depan pintu Istana dan mendesak untuk masuk. Padahal aturannya, semua bentuk demonstrasi harus berhenti pada pukul 18.00. Pengunjuk rasa ditahan oleh aparat keamanan. Terjadi saling dorong dan lempar botol air mineral. Keributan kian mencemaskan ketika terjadi pembakaran mobil polisi.

Gagal masuk Istana, sebagian peserta unjuk rasa pindah menuju ke gedung DPR di Senayan, melewati jalan protokol Sudirman. Ketika massa berdemonstrasi di sinilah, muncul kerusuhan di dua tempat berbeda, di kawasan Luar Batang dan Penjaringan. Ada sekelompok orang yang mencegat mobil dan menjarah sebuah toko swalayan. Namun kerusuhan tak sempat meluas. Otoritas keamanan bertindak sigap dan berhasil meredakan ketegangan.

Akun @RadioElshinta melaporkan, “LIVE NOW! Pangdam Jaya, Mayjen Teddy Lhaksamana : yang terjadi di Luar Batang, Jakut sdh dpt diatasi petugas, sdh aman, tdk usah khawatir.”

https://twitter.com/RadioElshinta/status/794561043921915904

 

Meski demikian, pada Jumat malam itu berseliweran rumor akan adanya kerusuhan dan penjarahan di tempat lain. Sebagian warga Jakarta mulai cemas. Mereka khawatir kerusuhan massal pada Mei 1998 akan terulang.

Muncullah tagar #SafetyCheckJkt di linimasa Twitter. Tanda pagar ini digunakan publik untuk mengetahui keadaan di seluruh pelosok Jakarta, mengecek mana daerah yang aman dan tidak.

Akun @Pandji menulis, “Pantau #safetycheckjkt utk mengetahui keadaan daerah2 di Jakarta.”

https://twitter.com/pandji/status/794555211452858368

 

Aksi demonstrasi di depan DPR terus berlangsung. Desas-desus kian merayap. Ketegangan memuncak. Tepat tengah malam, Presiden Joko Widodo (Jokowi) menggelar konferensi pers. Dalam acara yang berlangsung kurang dari lima menit itu, Jokowi mengomentari beberapa hal, tentang aksi demonstrasi, sikapnya terhadap proses hukum Ahok, dan permintaan agar para pengunjuk rasa segera pulang ke rumah masing-masing.

Bagaimana reaksi di media sosial? Bukannya mengomentari isi pidato Jokowi, netizens justru membahas jaket yang dikenakan oleh presiden malam itu.

Akun @deroswunga berkomentar, “jadi hasil menyimak prescon dari bapak @jokowi ini adalah mencari tau merek dari jaket yang dipake oleh beliau.”

 

Akun @kmingyyu bertanya, “Jaket boomber yg dipake jokowi merek apa ya?”

https://twitter.com/kmingyyu/status/794739262176403460

 

Aku @miund menyebut, “yes, it was Pull & Bear, people. chill. “

 

Sedangkan menurut @bangaip, “bomber jacket-nya jokowi zara kayaknya ya.”

 

Karena terjadi perdebatan di linimasa, akun @amrazing menggelar japat (polling), “Oke. Mari selesaikan dengan polling: apa merk jaket pake jokowi?

 

Pembicaraan makin seru ketika putra Jokowi yang memiliki akun @kaesangp menulis, “Yg pengen tau jaketnya beli dmn, silahkan mampir @markobar1996 @MOMMILK_SOLO @CeKopi @Pastabuntel @CakarDheer @Chilli_Pari dulu.”

 

Status ini diretweet 276 kali.

Mengapa para pengguna media sosial lebih suka membahas jaket yang dipakai Jokowi?

Akun @teguhwicaksono menjawab, “karena lelah sama informasi negatif di momen itu, begitu ada yang berpotensi bisa jadi lucu-lucuan langsung gampang terdistribusi.”

 

Akun @devieriana menulis, “karena sudah pada bosen rusuh, dan butuh piknik.”

 

Akun @thinpices “Uda eneg lihat mereka2 yang menggunakan agama untuk kepentingan politik.”

 

Akun @amasna menjawab, “karena perlu penyegaran.”

 

Akun @arundhatishint_ menulis, “karena jaket pak presiden lagi hits dikalangan anak muda setahun belakangan ini …”

https://twitter.com/arundhatishint_/status/795460951537422336

 

Akun @DollySW menyatakan, “Soalnya bikin penasaran dan akhirnya beli, termasuk saya.”

https://twitter.com/DollySW/status/795461262482149376

 

Percakapan tentang jaket Jokowi membuat tiga toko Zara yang di tiga mal Jakarta, yakni Pondok Indah Mall, Grand Indonesia dan Plaza Indonesia, kehabisan stok bomber jacket dalam tempo satu hari.

cwb1ratveaera6v

Cepatnya perubahan pembicaraan dari isu demonstrasi ke jaket Jokowi mencerminkan bagaimana anak Indonesia berpikir dan bereaksi terhadap perkembangan politik dan kekerasan di sekitarnya. Benarkah mereka sudah bosan pada politik dan mencari topik lain yang lebih menarik? Apakah menurut mereka perkara busana lebih penting daripada urusan negara?

Foto: Antara dan @bangaip