Shopee, Kuda Hitam E-commerce Indonesia

Platform e-commerce Shopee berhasil memperkuat citranya melalui liputan di media massa dengan jumlah signifikan terutama pada kegiatan kampanye pemasaran dan promosi, berdasarkan laporan Maverick E-commerce Media Insights April-September 2018. Di antara 13 platform e-commerce yang termasuk dalam laporan tersebut, Shopee merebut posisi ketiga dengan 888 pemberitaan, sementara Bukalapak dan Tokopedia memimpin di posisi pertama dan kedua dengan 1.178 dan 1.020 pemberitaan.

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What Community Engagement is About (and Why Some Brands Get It Wrong)

Today’s marketing has been quite reliant on the “audience” and how they “engage” with contents being placed in front of them. Brands make an effort to create and curate their social media pages in hope that this will bring in more fans – which, to them, means “more engagement”.

people men women coffee meeting
Photo: Pexels

Before we dive deeper, let’s take a look at the operational definition of community and engagement.  Read More

What to Do When Your Client is Slow to Respond?

Pemerintah memblokir Telegram karena aplikasi obrolan tersebut menjadi saluran komunikasi teroris dan progapanda radikalisme. Sebelum memblokir, pemerintah mengaku sudah enam kali mengirim surat peringatan kepada pengelola Telegram, dari Maret 2016 hingga Juli 2017, namun tak ada respons sama sekali. Akhirnya akses via web ke layanan Telegram pun ditutup.

Telegram diblokir pemerintah

Bagaimana kasus itu dilihat dari sisi public relations? Bagaimana mencegahnya agar tak terulang? Read More

The 3 Mistakes Brands Make In Brand Storytelling

Every brand wants to engage their audience and spread their message as far and wide as possible. But how they make their brand story resonate with the audience is the biggest challenge that brands need to do accomplish. The human attention span is pretty limited and with today’s excess of information, traditional marketing just doesn’t cut it anymore.

brand storytelling
Photo: Pexels

That’s why the marketing industry is now more focused on the storytelling aspect, and brands are just now starting to jump in. Except when they do jump, the results aren’t always the same for every company.

Here are few mistakes that brands and companies make when they want to tell a story.  Read More