Why we won’t be in Singapore to accept a PR Award

Flushed with our Gold Standard Award for Issues Management and Crisis Communications in Hong Kong in December last year, we thought we should submit our work for another award. This new one is run by a marketing portal that includes public relations as one of its disciplines, confident that our work will win an award.

When we won the Gold Standard Award we paid for attending the ceremony but the price was reasonable and they didn’t try to charge us extra for a video interview or a certificate.

True enough, we got shortlisted!

And that’s when the disillusionment began. Read More