Turning data into intelligence

Every great communication strategy begins with understanding. Maverick's Analytics & Insights service turns data into intelligence helping organisations make informed, confident decisions in an unpredictable environment.

By combining stakeholder mapping, market research, social listening, media monitoring, and performance auditing, Maverick reveals what audiences care about, where conversations happen, and how narratives evolve. These insights guide brands to speak with relevance, authenticity, and authority.

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YEARS OF RESEARCH EXPERIENCE

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BRANDS ANALYSED

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DATA POINTS TRACKED

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INSIGHT COVERAGE

Key Offerings

Stakeholder Mapping & Analysis

Identify key influencers and decision‑makers shaping brand reputation. Assess sentiment, map influence networks, and prioritise engagement efforts.

01

Qualitative & Quantitative Research

Combine surveys, interviews, and focus groups to uncover motivations, perceptions, and behaviours driving audience actions.

02

Real‑Time Social Listening

Monitor conversations to detect emerging trends, opportunities, and reputational risks before they escalate.

03

Comprehensive Media Monitoring

Track coverage across print, broadcast, and digital to evaluate tone, share of voice, and topic frequency.

04

Market Entry & Competitive Analysis

Examine market landscapes and competitors to identify opportunities, unmet needs, and differentiating narratives.

05

Media Performance Audit

Assess the effectiveness of media placements and content strategies, linking visibility with tangible business outcomes.

06

Why Maverick?

Maverick's Analytics & Insights practice combines data science with human understanding. The agency doesn't just measure activity it interprets meaning.

By merging traditional research with real‑time digital intelligence, Maverick helps brands see beyond metrics to understand why things happen, not just what happens. Insights are translated into actionable recommendations that empower communication teams to plan, pivot, and prove impact.

1
Gather

Collect data from media, social, and surveys

2
Analyse

Quantify tone, reach, and relationships

3
Interpret

Identify patterns, anomalies, and causes

4
Visualise

Translate data into intuitive dashboards

5
Advise

Turn insights into communication strategy

6
Improve

Measure outcomes & iterate

Frequently Asked Question

01 Do you provide real‑time dashboards?
Yes. We build live dashboards that combine media, social, and internal datasets for ongoing visibility.
02 How do you ensure data accuracy?
We cross‑validate results across sources and apply both manual and AI‑assisted verification to ensure reliability.