Blog & Insights

So it is with Eiger, Indonesia’s most well-known outdoor gear brand. Its recent brush with a Key Opinion Leader (KOL) and netizens is a repeat of a similar mistake it made in 2021

Authentic communications refer to communication that consistently reflects how an organization actually thinks, acts, and makes decisions.

Many foreign companies setting themselves up in Indonesia would think that they need to drum up lots of media coverage to build their brands.

Generative search systems select, synthesize, and present brand information, not retrieve ranked pages.

Prilly Latuconsina were surprised when she activated an #OpenToWork badge on Linkedin and announced she was exploring sales and marketing roles outside the entertainment industry.

If 2025 taught us anything, it's that we need to look at change through two distinct but interconnected lenses: the technology, AI platforms and tools that are accelerating exponentially and us, the humans, whose behavior in searching, consuming, and processing information has been fundamentally transformed.

Lately, however, a new and important stakeholder that threatens to give all the established players a run for their money has come to town: Generative AI. It’s a stakeholder because it influences the other stakeholders, particularly consumers. Whether we like it or not, people have started listening to and trusting it. It also has its own peculiar preferences on what it considers important.

The nature of managing crises has changed. Yet most crisis management professionals are stuck with an out-dated model of crises management. The conventional view of crises management centers on the responses to discrete, singular events. It's been about containing the fallout by controlling the narrative through words and deeds.

How we can combat fake influencers and experts giving PR a bad name

Since the beginning of July, “Barbenheimer” has become one of the hot topics covered by the media. Barbenheimer is essentially a term merging the movie titles two box office hits, Barbie and Oppenheimer. These movies are as different as can be. Barbie was ostensibly a fantasy story about fashionable dolls but it was really a...

The five - Asuransi Astra, Astra International, Pertamina,  KPP Mining and Maverick Indonesia, all took home global honors at the 2025 AMEC Awards, a record for the PR industry in Indonesia. What did they do differently? Simple, they shifted from measuring activity ("Look what we sent out") to measuring impact ("Look how we changed people's minds").

Longer headlines and multimedia releses are in as communicators adapt to LLMs. Headlines in press releases are getting longer because of AI, says the Global State of the Press Releaser report that was recently published by press release distribution network PR Newswire.

Who would’ve thought that losing a tumbler could spark a nationwide conversation, even cost someone their job?

Curious how ChatGPT decides which products deserve a place in your cart? This article breaks down Shopping Research, a new AI powered discovery layer that turns loose shopping questions into focused buyer guides and curated shortlists. Learn how this changes early product discovery and why brands with clear, credible product storytelling are more likely to appear in the shortlist that shapes the final decision.

Discover how Artificial Intelligence is redefining reputation and trust in Indonesia’s automotive industry. Maverick Indonesia, in collaboration with DataXet and GRID Network, reveals how AI platforms like ChatGPT, Gemini, and Perplexity interpret, cite, and rank automotive brands shaping consumer decisions in the Zero-Click era where credibility, not visibility, drives influence.