Blog & Insights

According to the study conducted from December 2025 to January 2026, 75% of Indonesian journalists now use AI, with 53% relying on it daily or multiple times a day

Gartner, a leading global research and advisory firm has predicted that by next year Large Language Models (LLMs) as a replacement for traditional search will drive a two-fold increase in PR and earned media budgets.

GEO ensures that content is not just indexed by AI systems, but is incorporated into their responses.

Google is now making changes to how source links are presented within its AI Overviews and AI Mode.

AI systems don’t start with positions. They start with usefulness, assembling answers from the information that best fits the question.

So it is with Eiger, Indonesia’s most well-known outdoor gear brand. Its recent brush with a Key Opinion Leader (KOL) and netizens is a repeat of a similar mistake it made in 2021

Authentic communications refer to communication that consistently reflects how an organization actually thinks, acts, and makes decisions.

Many foreign companies setting themselves up in Indonesia would think that they need to drum up lots of media coverage to build their brands.

Generative search systems select, synthesize, and present brand information, not retrieve ranked pages.

Prilly Latuconsina were surprised when she activated an #OpenToWork badge on Linkedin and announced she was exploring sales and marketing roles outside the entertainment industry.

If 2025 taught us anything, it's that we need to look at change through two distinct but interconnected lenses: the technology, AI platforms and tools that are accelerating exponentially and us, the humans, whose behavior in searching, consuming, and processing information has been fundamentally transformed.

Lately, however, a new and important stakeholder that threatens to give all the established players a run for their money has come to town: Generative AI. It’s a stakeholder because it influences the other stakeholders, particularly consumers. Whether we like it or not, people have started listening to and trusting it. It also has its own peculiar preferences on what it considers important.

The nature of managing crises has changed. Yet most crisis management professionals are stuck with an out-dated model of crises management. The conventional view of crises management centers on the responses to discrete, singular events. It's been about containing the fallout by controlling the narrative through words and deeds.

How we can combat fake influencers and experts giving PR a bad name

Since the beginning of July, “Barbenheimer” has become one of the hot topics covered by the media. Barbenheimer is essentially a term merging the movie titles two box office hits, Barbie and Oppenheimer. These movies are as different as can be. Barbie was ostensibly a fantasy story about fashionable dolls but it was really a...