Jakarta, October 20, 2023 – The AMEC Asia Pacific Regional Summit 2023 brought together hundreds of communications practitioners across Indonesia at Menara Astra, Jakarta. The event was hosted by the International Association for the Measurement and Evaluation of Communication (AMEC) in collaboration with PT Astra International Tbk.
Focused on the theme “From Vanity to Value: Demonstrating the Impact of Communication,” the summit empowered participants to move beyond superficial metrics and adopt impact-driven communication measurement strategies.
Key Highlights
The first regional-level communication measurement conference in Indonesia
Hosted by AMEC with support from Astra, PERHUMAS, and PRCA
Featured over 100 communication professionals from corporate, academic, and nonprofit sectors
Focused on practical ways to plan, measure, and evaluate communications for measurable business impact
Quotes and Insights
Johna Burke, AMEC Global CEO and Managing Director, emphasized the importance of moving from vanity metrics to measurable results:
“The evolving landscape of technology poses new challenges for organizations. It’s encouraging to see speakers and participants recognizing the need for value-driven communication strategies.”
Boy Kelana Soebroto, Head of Corporate Communications Astra and Chairman of PERHUMAS, shared Astra’s successful adoption of AMEC’s Integrated Evaluation Framework (IEF) since 2021:
“Applying the IEF has delivered measurable value across our operations and aligned our teams toward common strategic goals.”
Impact and Industry Relevance
This summit highlighted the growing maturity of Indonesia’s public relations industry in implementing structured measurement practices.
By promoting AMEC’s evaluation framework, the event encouraged professionals to measure success not by publicity volume, but by strategic outcomes and tangible impact.
The discussions also positioned Indonesia as a rising hub for data-informed communication practices within the Asia Pacific region.
Notable speakers and experts included:
Johna Burke, CEO & Managing Director, AMEC
Boy Kelana Soebroto, Head of Corporate Communications, Astra / Chairman, PERHUMAS
Robert Kabus, Chief Strategy Officer & Managing Partner, Dataxet
Jacquie Hanna, Head of Insights and Strategy, Medianet Insights
Andrew Perrin, Principal Communications Specialist, Asian Development Bank
Ong Hock Chuan, Partner & Co-founder, Maverick Indonesia
Felicia Nugroho, Co-chair, AMEC Asia Pacific
Each speaker offered unique perspectives on data-led communications, evaluation models, and the integration of measurement frameworks in organizational planning.
Organizers and Supporters
The event was organized by Maverick Indonesia, a leading communication consultancy known for strategic insights and data-driven campaigns.
It was supported by:
AMEC Global — the international authority in communication measurement
PERHUMAS — the Indonesian Public Relations Association
PRCA Asia Pacific — the region’s largest professional communications network
Contact Information
For more information:
Christiani Ajeng Rianti
Maverick Media Outreach
[email protected]
