Jakarta, November 21, 2024 — Indonesia has achieved another milestone in the field of communication measurement and evaluation, taking home two gold and one bronze medals at the prestigious 2024 AMEC Global Communication Effectiveness Awards in London.
Three Indonesian institutions—IPB University, Asuransi Astra, and Maverick Indonesia—were recognized for their excellence in applying the AMEC Integrated Evaluation Framework, reinforcing Indonesia’s growing influence in the global communication effectiveness arena.
Celebrating Global Recognition for Communication Excellence
The AMEC Awards honor organizations that demonstrate innovation and measurable results in public relations and communication evaluation. This year’s achievement not only marks a proud moment for Indonesia but also underscores the country’s capability to compete and excel internationally.
The awards were presented on November 7, 2024, in London, highlighting the success of Indonesian institutions that have implemented data-driven communication strategies aligned with global standards.
Award Highlights and Winning Categories
IPB University (Bogor Agricultural University) – Gold, Best Use of Measurement for a Single Event or Campaign
Maverick Indonesia – Gold, Best Evaluation on a Small Budget
Asuransi Astra – Bronze, Best First Steps on a Measurement Journey
These accolades demonstrate how institutions from diverse sectors—education, insurance, and communications—can achieve international recognition through systematic and measurable communication practices.
Voices from the Winners
Yatri Indah Kusumastuti, Head of the Communication Bureau at IPB University, shared that their journey began in 2021, as the team worked to fully understand and implement the AMEC Integrated Evaluation Framework.
“This award is the result of a long learning process. The AMEC framework has guided us to work more efficiently and effectively. We encourage other institutions to start small and gradually scale up as they become familiar with the framework,” Yatri said.
Laurentius Iwan Pranoto, Head of PR, Marcomm & Event at Asuransi Astra, echoed the impact of measurement on communication success.
“The AMEC framework became our compass in shaping impactful strategies. This recognition motivates us to continue creating meaningful campaigns that bring peace of mind to millions,” he said.
Felicia Nugroho, Director of Analytics & Insights at Maverick Indonesia, emphasized the framework’s adaptability.
“This award proves that purposeful measurement can drive real change. Regardless of budget size, the AMEC framework empowers organizations to align communication goals with business outcomes,” she explained.
Elevating Indonesia’s Standing in Global PR Measurement
The achievements of IPB University, Asuransi Astra, and Maverick Indonesia affirm that Indonesian organizations can excel globally through evidence-based communication strategies.
By adopting the AMEC Integrated Evaluation Framework, companies can design effective, data-driven communication programs that enhance transparency, optimize resource allocation, and achieve measurable impact.
This recognition also encourages more Indonesian organizations to explore AMEC’s approach as a powerful tool for driving innovation, accountability, and long-term communication success.
Learn more about AMEC’s Integrated Evaluation Framework to improve your organization’s communication impact.
About the AMEC Global Communication Effectiveness Awards
The AMEC Global Communication Effectiveness Awards is an annual international program that celebrates excellence in communication measurement and evaluation. Now in its 28th year, AMEC continues to promote best practices in research, analytics, and performance measurement, empowering organizations worldwide to make data-informed communication decisions.
About Maverick Indonesia
Maverick Indonesia is a strategic communication consultancy specializing in purpose-driven strategies. The firm supports clients in corporate communications, brand marketing, and crisis management using an analytical, outcome-focused approach.
Since its founding in 2002, Maverick has worked with prominent global brands such as Airbus, Hasbro Inc., Dubai Economy & Tourism, and Airbnb. Over the years, Maverick has cultivated strong ties with communities, opinion leaders, and stakeholders through initiatives like PechaKucha Night Jakarta, Catalyst, MaVoice, The Recruit, and Comms Club.
In 2022, Maverick launched MavGood, a social business unit dedicated to helping non-profit organizations and social enterprises enhance their communication capacity for greater societal and environmental impact.
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