Strengthening Data-Driven Communication Partnerships Across Industries
Jakarta, May 22, 2023 – Maverick Indonesia, a leading strategic communication consultancy, began the second quarter of 2023 by securing the trust of four new clients: three multinational corporations — AIA, Airbnb, and Hasbro Inc. — and one non-governmental organization, the 1000 Days Fund, which focuses on stunting prevention in Indonesia.
This milestone marks Maverick’s continued leadership in helping organizations develop measurable and data-driven public relations strategies that create lasting impact.
New Client Partnerships: Building Measurable Impact in Communication
The three multinational companies have appointed Maverick Indonesia as their strategic communication consultant, while the 1000 Days Fund, active in Indonesia since 2018, selected MavGood, Maverick’s social business unit, as its communications partner.
“One of the reasons for choosing Maverick is its use of data to drive and review strategies so that the results of its communication activities have a tangible impact on our business,” said Jerlyn Yan, Sales Manager at Hasbro.
“Increasingly, we live in a data-driven world, and the results of communication efforts should be no exception.”
Similarly, Dr. Rindang Asmara, MPH, Chief Operating Officer of the 1000 Days Fund, emphasized:
“Our communication’s main goal is to encourage public understanding about the fight against stunting in Indonesia. Maverick is helping us not only educate the public but also demonstrate the effectiveness of our approach through measurable outcomes.”
Pioneering Data-Driven Communication and Measurement Frameworks
Maverick Indonesia is a pioneer in implementing the Integrated Evaluation Framework (IEF), a model developed through the International Association for the Measurement and Evaluation of Communication (AMEC).
The framework allows clients to measure what truly matters in communication—impact and outcomes—rather than outdated metrics such as PR Value or the number of media clips.
“We live in a world swimming with data, and harnessing it is crucial for meaningful communication programs,” said Ong Hock Chuan, Managing Partner of Maverick Indonesia.
“At Maverick, we make data work for our clients. The old metrics of success in public relations are no longer relevant; today, it’s about outcomes and impact, not vanity metrics.”
Maverick’s Purpose-Driven Approach
Since 2012, Maverick Indonesia has been a trusted strategic communication partner for companies across industries — including aviation, technology, finance, mining, and lifestyle.
Beyond corporate communications, Maverick also supports nonprofit organizations through MavGood, launched in 2022 to help social enterprises and NGOs enhance their communication impact.
About Maverick Indonesia
Maverick Indonesia is a strategic communication consultancy established in 2002, committed to purpose-driven and measurable communication strategies. The firm combines analytical processes with creativity to deliver solutions that go beyond profit, helping brands communicate with authenticity, data insights, and social responsibility.
Maverick has managed communications for global brands such as Airbus, Spotify, and Dyson, and has built strong networks through initiatives like PechaKucha Night Jakarta, Catalyst, MaVoice, The Recruit, and Comms Club.
Media Contact
Ratmia Dewi
Associate, Media Outreach
+62 812-8511-7266
[email protected]
