Strengthening Brand Communication Across Gaming and FMCG Sectors in Indonesia and Malaysia
Jakarta, 2 April 2024 — Riot Games, the global developer behind League of Legends and VALORANT, and Olagüd, a premium probiotic chicken brand from JAPFA Food, have appointed Maverick Indonesia, the country’s leading independent public relations consultancy, to strengthen their communication strategies in Indonesia and Malaysia.
This dual partnership highlights Maverick’s expanding role in shaping impactful, data-driven brand narratives across both the gaming industry and fast-moving consumer goods (FMCG) sectors.
Strengthening Regional Presence — Riot Games Appoints Maverick
Riot Games, known for developing immersive and community-driven games such as League of Legends and VALORANT, is deepening its commitment to players in Indonesia and Malaysia through this new PR collaboration.
“Our vision at Riot Games is to become the most player-focused gaming company in the world,” said Resha Pradipta, Country Manager of Riot Games Indonesia & Malaysia. “Through Maverick Indonesia’s expertise in media and PR, we hope this partnership will help us deliver a more engaging and rewarding experience for our players in the region.”
With Maverick’s track record in strategic communications and earned media management, Riot aims to further enhance player engagement and brand loyalty within Southeast Asia’s rapidly growing gaming community.
Building Consumer Trust — Olagüd Partners with Maverick
Separately, Maverick Indonesia has been appointed by JAPFA Food to support the launch and brand development of Olagüd, a provider of premium probiotic chicken products.
“Chicken is the main source of animal protein in Indonesia, yet we need to educate consumers to make informed and healthy choices for their families,” said Billy Tham, Head of Go Direct, JAPFA Food.
“We chose Maverick because they can help us communicate with our consumers in a simple, direct, and effective way across the PESO channels — paid, earned, shared, and owned media.”
The collaboration emphasizes Olagüd’s mission to promote healthier food options and raise awareness of antibiotic-free, probiotic-fed chicken as part of JAPFA Food’s broader food innovation strategy.
Maverick’s Perspective
“We are grateful to Riot Games and Olagüd for entrusting us with their brands,” said Dyah Ayu Arini, Partner at Maverick Indonesia. “We’re excited to begin working with clients that value data-driven strategy and are open to adapting to rapidly changing market dynamics.”
This partnership reinforces Maverick Indonesia’s position as a trusted communications partner capable of supporting brands across diverse industries — from esports and gaming to consumer goods and health.
About the Companies
Maverick Indonesia
Founded in 2002, Maverick Indonesia is a leading independent PR consultancy specializing in corporate communications, crisis management, media relations, and investor relations.
The agency is recognized as a pioneer in integrated measurement and evaluation through frameworks established by the International Association for the Measurement and Evaluation of Communication (AMEC).
Learn more at maverick.co.id
Riot Games
Established in 2006, Riot Games develops, publishes, and supports player-focused video games worldwide.
Titles include League of Legends, VALORANT, Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift.
Riot is also the organizer of globally renowned esports events such as the League of Legends World Championship and VALORANT Champions Tour (VCT), viewed by millions annually.
The company has expanded into music, comics, board games, and the Emmy-winning animated series Arcane.
Olagüd
Olagüd, a brand from JAPFA Food, offers fresh premium chicken including whole chickens, cuts, and processed products.
The brand uses high-quality probiotic feed and ensures its chickens are free from antibiotics and hormones.
Olagüd is dedicated to providing healthy and delicious poultry for Indonesian families.
Media Contact Information
Media Contact:
Ratmia Dewi
Associate, Media Outreach
+62 812-8511-7266
[email protected]
