Artificial Intelligence is rapidly becoming the world’s dominant channel for information discovery. Yet, most studies on how AI perceives brands and corporations have focused on Western markets, leaving a major gap in understanding how Large Language Models (LLMs) operate in Asia’s multilingual and often restricted digital landscape.
In Indonesia and across the region, the challenge is even more complex. Many news outlets — the primary sources of content that AI search tools rely on — are blocking AI crawlers, creating blind spots in how organizations are represented in AI-generated answers.
At an upcoming Arthur W. Page Society event, Ong Hock Chuan, Managing Partner at Maverick Indonesia, will share insights from the firm’s pioneering research into AI visibility for Indonesia’s banking and automotive sectors. He will also highlight findings from a pilot project with the country’s largest news organization, aimed at mitigating AI-driven traffic drops, and a survey across 12 Asian markets on how PR professionals are adapting to this shift.
Drawing on Maverick’s work helping clients build reputational resilience in the AI era, Ong will discuss how communicators can treat AI as an emerging stakeholder — one that influences visibility, credibility, and trust.
AI Visibility of Indonesian Banks 2025
As a member of the Arthur W. Page Society, Ong joins global leaders in corporate communications committed to advancing ethical, long-term strategies for reputation management. His message: in a world where AI increasingly decides what people see and believe, communicators in Asia must understand and engage this new gatekeeper — or risk being invisible.
