The five - Asuransi Astra, Astra International, Pertamina,  KPP Mining and Maverick Indonesia, all took home global honors at the 2025 AMEC Awards, a record for the PR industry in Indonesia. What did they do differently? Simple, they shifted from measuring activity ("Look what we sent out") to measuring impact ("Look how we changed people's minds").

I was immediately attracted to join the Maverick Academy program the moment a friend told me about it. The 4-month program is a bit like an internship but more intense and focused as you get trained on data analytics and get to contribute like a full-time staff. I wanted to explore what to me was...