Blog & Insights

On the surface, Google has disrupted AI search by allowing users to specify their preferred sources for Google AI Overviews and AI Mode, which are Google's AI-generated search summaries and conversational search features.

Generative Engine Optimisation, or GEO, was still a side conversation in communications measurement. This year, at the AMEC Global Summit 2026 in Dublin, held from 19–20 May, it was firmly on the main agenda.

Maverick recently sent a team of four consultants to help manage the communications around Red Bull Cliff Diving World Series in Bali.

Journalists concerned over the unregulated and unchecked use of AI jumped from 18% to 26% this year, according to the Muck Rack’s State of Journalism 2026 report.

The first press release I ever killed as a journalist at detik.com came with a headline that read: "Indonesia XXX Bank Supports National Financial Services Sector Development Through Strategic Partnership, Ready to Support National Sovereignty Towards the Golden Indonesia 2045 Vision." Twenty-three words. 184 characters. It took me five seconds to read the title alone. I didn't open it.

Walmart’s collaboration with The Devil Wears Prada 2 through its private label, Scoop, feels different. Not because it naturally fits, but because it doesn’t.

In a crisis, timing is everything. The first hours are like the first chapter of a book, people form their judgments and rarely revise them. Green SM spent those hours hiding.

If you're a CMO, here's a question worth pondering: where does the more immediate threat from AI actually lie?

Waiting to see what an AI says about you before you manage the narrative is a guaranteed losing strategy

I went from setting the traps and asking the tough questions to anticipating those exact tactics. Now, my job is to prepare executives to navigate those hazards safely.

Instead of panicking or getting righteous over the theft, KitKat was factual and even sounded a bit blase in its first statement addressing the incident.

Google has officially launched a feature to report websites that are found to be spamming.

Stop using AI as a passive shortcut that replaces your voice. Instead, learn how to overcome AI anxiety by treating it as a sparring partner to sharpen ideas.

The line between PR and SEO is blurring, and brands need to rethink how they approach their visibility strategy.

A polyperma crisis is a communication environment where multiple, interconnected issues emerge, evolve, and persist simultaneously without a clear beginning or end