Curious how ChatGPT decides which products deserve a place in your cart? This article breaks down Shopping Research, a new AI powered discovery layer that turns loose shopping questions into focused buyer guides and curated shortlists. Learn how this changes early product discovery and why brands with clear, credible product storytelling are more likely to appear in the shortlist that shapes the final decision.
Should corporate communications Professionals step up when website traffic is falling?
Website traffic worldwide is experiencing significant decline due to the rise of zero-click searches, where users receive answers directly on search engine results pages (SERPs) without visiting external websites. Key Disruptors
From Text to Context: How AI Is Changing the Way People Search for Information
It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click.
