Maverick Indonesia November 29, 2024
Ario Pratomo, also known as Sheggario, is proof that influence isn’t just about staying trendy—it’s about staying true. Enduringly so.
Since 2009, Ario has built a reputation as a content creator who doesn’t just follow the conversation but shapes it, connecting with audiences from tech enthusiasts to parents, and even Gen Z.
What’s his secret to bridging the generational gap while staying a top choice for brands ranging from tech to parenting brands?
While Ario pragmatically acknowledges the importance of having to make a living, he has never let that be the driving force behind his content.
To him, the true measure of success lies in the impact he creates for his audience. By prioritizing authenticity and value over financial gain, he fosters trust and loyalty, adapting his content to meet the evolving needs of his community.
Ario’s journey as a content creator began with his love for technology as a tech blogger in 1999. His involvement with brands, however started a decade later. “My initial serious commitment to branded blogging started back in 2009 with Nokia,” Ario recalls.
Technology remains as his passion. As he continues to create tech content out of passion, Ario acknowledges its fleeting nature due to rapid technological change.
“Tech reviews aren’t timeless,” he notes. But authenticity does.
Starting from that moment, Ario’s focus has shifted to creating reflective, growth-oriented content that leaves a lasting impact. This is proved to further helped him establish a network of loyal followers who respect his frankness and integrity.
Ario started to share things beyond technology and his followers admire that move as those personal stories resonated deeply with his audience. For him, it’s the real conversations that matters and keep him going to explore new things.
“A follower once thanked me for sharing my parenting journey. Moments like that show the value of deep connections,” he recalls.
This mindset led to the creation of Parentalk.id, where he documented his journey into parenthood.
He discovers an uncharted territory that allows him to explore more personal subjects especially about the hopes and struggles of becoming a dad. At the end, it creates a closer knit to his followers and even creates a community.
Ario believes that keeping the glass half full is what keeps him moving forward. Openness and collaboration is an asset that everyone needs to have.
Understanding your roots and character are important to keep you relevant and resonate with a diverse audience. “It’s great to know what’s trending, but it’s better to keep your values – it keeps you who you are.”
By prioritizing authenticity and meaningful relationships, Ario’s timeless approach to content creation serves as a masterclass in impactful communication, inspiring others to focus on what truly matters: creating content that endures and makes a genuine impact.
Written by Nadia Dyan Fahira (Media Monitoring)
