Maverick is a communications consultancy

that makes anything complex sound simple; anything simple sound important.

We do this through our ability to strategize and to execute flawlessly against it using earned, shared and owned media

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that are relevant to the communities that matter to us and our clients.

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What will fill in the vacuum left by a once respected media?

Newspapers are folding by the day. Readers are abandoning print and going online. Today we read, online of course, of Singapore Press Holdings’ valuation falling below the New York Times in 12 years. At the same time we read of the Wall Street Journal stopping their print editions in Singapore and Hong Kong. Sadly they are part of a trend that has also hit Indonesia media hard.

The Wall Street Journal is to stop its publications in Singapore and Hong Kong. The media are getting creamed by digital disruption

Many news outlets have tried to follow their readers by going online. The strategy, however, hasn’t paid off for most of them as online advertising is going more to Facebook and Google than to these outlets.

What should companies that have been relying on engagement with newspapers and news outlets do, now that these traditional outlets are closing down?

Some have tried to go digital by shifting their marketing and promotional efforts online but that does not work as their target audiences have an abundance of choice and shun any type of interruption marketing, even if its on the platforms they use like Facebook, Twitter and Instagram.

The more savvy ones go for content marketing. Those that do well come up with content that is relevant for their audiences with information that is useful for their targeted audiences. Or they amuse them. The rest fade into a mist of irrelevance.

In all this, something is missing that cannot take over the ideal traditional role of the media – An independent voice that carefully chooses (or curates, using the current lingo) the news that we should be interested in, as opposed to what we think we are interested in. A source of authority, a pointer to inconvenient truths, a conscience of the people or a community.

Public relations professionals also experience this frustration. And its for this reason that Maverick, as our names suggests, is trying out something that would disrupt the traditional way in which a controversial industry engages with the media, how its players get informed and in what the directions the public discourse on issues relating to the industry should be going.

It’s still in the works but our bet is that there is a need for something to fill in the vacuum left by a media that is once look up to as responsible, authoritative, informative, rising the right issues and asking the right questions without resorting to fault-finding. Stay tuned.

 

 

 

 

Panic at the ATM

On a weekend in August 26, many Indonesian banking customers could not use ATMs as the machines were out of service. This error was caused by a problem encountered by Telekomunikasi Indonesia’s (Telkom) Telkom 1 satellite, which was used by banks to support their ATM network.

ATM fingers

How did the conventional media cover this problem? Read More

Public Relations lessons from Bell Pottinger collapse

As a young man cutting my teeth in journalism during the Thatcher years, I was in awe of the people behind the company, Bell Pottinger, that helped ensure her electoral victories. I remember they were touted as one of the first public relations firms to use behavioral psychology to good effect.

Now, after being in Public Relations for about 18 years and seeing the Bell Pottinger name reappear into prominence,and with it the man who founded the firm, I must say that it is a letdown. The man at the helm of that once powerful public relations firm turns out to be a doddering shadow of his former image in the interview below:

He was combative and defensive, he was in denial and he could not even switch off his mobile for an interview- twice.

What lessons can we PR people learn from this? Read More

“The Maverick team imbues the perfect PR combination of passionate pitching and commercial thinking.

The team has an innate ability to understand their client’s philosophy and work hard to develop campaigns that resonate locally while protecting the client’s ethos. The Maverick team was a key player in the successful launch of Dyson in Indonesia; meticulously organizing press visits, launch event and product review program. With it garnering first rate coverage.”

Sarah Arts
Sarah Arts PR Manager, Dyson Southeast Asia

“I’m glad to be supported by a group of professional and reliable people such as the Maverick team.

 They know how to handle crisis composedly, are able to deliver what is promised and agreed, and always willing to go extra miles to achieve our objectives. We can always depend on the Maverick team to come up and share insights about communications & media strategies. By the end of the day, all those qualities are what make us see the Maverick team as more of a partner than client-agency relationship.”

Viona Ong
Viona Ong Brand Manager, Heineken Indonesia

“We worked together with Maverick through a difficult situation,

 but Maverick’s professionalism, availability, and composure managed to help us contain the damage, going beyond communications strategy. Also, the quality of their work remained consistent, helping us not just to manage the situation, but also to create an awareness for our newest product as an effort to move on from the situation.”

Erditya Nur Arfah
Erditya Nur Arfah Corporate Marketing Senior Manager, Bluebird Group

“Working with the Maverick team has been a wonderful pleasure.

We have always been looking for a partner that not only knew what we needed, but could also augment our strategy and take our brand to the next level in Indonesia. We are happy to have a highly committed and forward-thinking team that is equally passionate for our brand and business. Not only do they understand every assignment, they are always prepared with great ideas, sound counsel and strategic advice.”

Ada Sarah Yen
Ada Sarah Yen Senior Marketing Executive, Sennheiser Asia

“Maverick has shown great integrity during years of partnership, is able to deliver results and exceeds expectations at times.

As a partner Maverick also went further than just receiving and executing requests. They were able to balance our views on occasions, even though it was different from our initial decision. The team was always responsive and able to talk through different channels, from conventional media, digital media, and even social media influencers and communities.”

Arra Primanta
Arra Primanta FormerMarketing Public Relations Manager, PT HM Sampoerna Tbk.

“We have been working together for more than two years.

 Maverick is a professional PR partner proven in resolving crisis management and maintaining OPPO’s good reputation in Indonesia. We hope the cooperation will continue so in the future we will have better outcomes and result in the increase of people’s awareness of OPPO brand in the Indonesian market.”

Aryo Meidianto
Aryo Meidianto Media Engagement, OPPO Indonesia

“Maverick has been working with Airbus Group over the last 10 years.

 I’ve always been impressed by their high quality work and their ability to provide flawless execution under challenging conditions. The work undertaken by Maverick has certainly played a key role in enhancing the awareness of Airbus Groups and its products in the Indonesian market.”

Jose Jacinto Monge Bravo
Jose Jacinto Monge Bravo President Director, PT Airbus Group Indonesia