Maverick is a communications consultancy

that makes anything complex sound simple; anything simple sound important.

We do this through our ability to strategize and to execute flawlessly against it using earned, shared and owned media

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BLOG

OCBC NISP President Director Parwati Surjaudaja

Two Women Mark A Glowing Path in Indonesian Banking

In honor of International Women’s Day, we are handing the microphone to two women executives that mark a glowing path as the spokesperson for their respective banks throughout 2018: BRI Director Handayani and OCBC NISP President Director Parwati Surjaudaja.

These two inspiring women made it into the Top 5 Most Featured Banking Executives, according to Maverick Banking Media Performance Report 2018; a report that measures the effectiveness of communication strategy of the top 20 banks in Indonesia by monitoring news in 20 top media as well as social media, such as Twitter and Facebook.

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Pepsi’s New Attitude: “We Are More Than Okurrr!”

When I was studying in Australia, I worked as a part time waitress at a restaurant which only served Pepsi. I used to go around taking orders, and when my customers asked for a glass of soda, I always immediately asked them “Is Pepsi, OK?”

And each time I did that, I felt like apologizing for Pepsi, because I knew that it was Coca-Cola that dominated the cola market, and customers might therefore have a preference for Coca-Cola over other brands.

But looking back at it now, apologizing for offering Pepsi was actually unnecessary. By apologetically asking “Is Pepsi, OK?” the Pepsi brand suffers. It suffers because I, like many other waitresses out there,  am helping to create the perception that the Pepsi brand is inferior and undesirable.

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Nuh-uh-uh to Lalala Fest

Is the Lalala Fest, an annual music festival held in the Orchid Forest near Lembang since 2016, Indonesia’s equivalent of the notorious Fyre Festival, dubbed The Greatest Party that Never Happened?

Perhaps Lalala could not match Fyre in terms of ambition, but what they lacked in international scale they made up with equally egregious promises and responses. But what’s worse for the Lalala organizers is that they had three years to learn from their mistakes – and they failed miserably there.

Since 2016, the Lalala music festival has been promising attendees an enchanting experience for music lovers in the forest. Each year, however, they have failed to deliver on their promise and disappointed its fans instead.

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“Working with Maverick has been a wonderful experience, as they had a competent, enthusiastic, and passionate team.

We also appreciate Maverick’s initiatives in giving us new ideas that are beneficial for the company. Other than that, Maverick’s hard work in 2018 has also helped us achieve good PR Value in each of our campaign, especially “Senyum Kebaikan” and “Wardah Inspiring Movement.”

Suci Hendrina
Suci Hendrina Public Relations Manager, Wardah Cosmetics

“We had been searching for the right agency partner for a while, so it was a breath of fresh air when we found Maverick.

 The team is well-resourced and positioned to deliver success to your brand or organization – Each team member brings a unique strength to be table and collectively, they are committed to achieving the objectives given. We appreciate their incisive consult and creative energy, always pro-actively channeled with a communicative spirit and “can-do” attitude. They are a valuable partner that we have great confidence in.”

Wei-Lin Hum
Wei-Lin Hum Senior PR Officer SEA, Tourism New Zealand

“Search for Common Ground Indonesia and Maverick have been working together this year to develop an exciting campaign, and as partners in this process, we have learned much from each other.

From day one, the Maverick team has shown a passion for communication that sets them apart from other agencies and firms. They go above and beyond in ensuring that we can achieve our goals and it has been a great joy to work with them.

Bahrul Wijaksana
Bahrul Wijaksana Country Director, Search for Common Ground Indonesia

“We have been working together for more than two years.

 Maverick is a professional PR partner proven in resolving crisis management and maintaining OPPO’s good reputation in Indonesia. We hope the cooperation will continue so in the future we will have better outcomes and result in the increase of people’s awareness of OPPO brand in the Indonesian market.”

Aryo Meidianto
Aryo Meidianto Public Relations Manager, OPPO Indonesia

“We worked together with Maverick through a difficult situation,

 but Maverick’s professionalism, availability, and composure managed to help us contain the damage, going beyond communications strategy. Also, the quality of their work remained consistent, helping us not just to manage the situation, but also to create an awareness for our newest product as an effort to move on from the situation.”

Erditya Nur Arfah
Erditya Nur Arfah Corporate Marketing Senior Manager, Bluebird Group

“We have been working with Maverick Monitoring and Analytics team for one year.

Over that period, Maverick has consistently proven their professionalism by quickly responding to our requests. I hope we may continue this cooperation for years to come.”

Miftachur Rochman
Miftachur Rochman PR Executive, Bukalapak.com

“We engaged Maverick to drive a series of media engagement initiatives from July to Dec 2018 for the positioning of our cancer centre and cancer awareness objectives in Indonesia.

Maverick’s team was conscientious and professional in managing each of our initiatives with great attentiveness and dedication to details. The team was also able to offer multiple perspectives in delivering our key messages more effectively to meet our objectives. We are also impressed by the depth of research they conducted prior to each media initiative which provided valuable insights to strengthen our engagement with the Indonesian media.

We are happy to have worked with Maverick as our PR agency for our projects and would explore more opportunities in the future.”

Danny Ong
Danny Ong Senior Manager, Singapore Operations Division Parkway Cancer Centre

“Maverick has been working with Airbus Group over the last 10 years.

 I’ve always been impressed by their high quality work and their ability to provide flawless execution under challenging conditions. The work undertaken by Maverick has certainly played a key role in enhancing the awareness of Airbus Groups and its products in the Indonesian market.”

Jose Jacinto Monge Bravo
Jose Jacinto Monge Bravo President Director, PT Airbus Group Indonesia