Maverick is a communications consultancy

that makes anything complex sound simple; anything simple sound important.

We do this through our ability to strategize and to execute flawlessly against it using earned, shared and owned media

INNOVATIVE PLATFORMS

Platforms

that are relevant to the communities that matter to us and our clients.

SERVICES

Corporate Communications

Services

Crisis and Issues Management

Services

Media Relations

Services

Consumer Brand Building

Services

Corporate Training

Services

Digital and Social Engagement

Services

Design

Services

Media Monitoring

Services

Analytics

Services

BLOG

The Reason Why Garuda’s in a Tight Spot over Hand-Written Menu

Thank goodness Garuda has come to its senses and rescinded its direct over to disallow passengers to take any videos, photographs or the Indonesian staple, selfies, on board its planes.

For a while there it looked like Garuda had charted for itself a journey of no return into infamy, scorn, and derision. Garuda positively looked like what Ian Mitroff, one of the foremost thinkers on crisis management, would call a Crisis-Prone corporation.

Mitroff holds that corporations fall roughly into two categories where crises are concerned.

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Why PR is bad PR for PR

Two weeks ago, at a lunch with senior PR people in Singapore, the conversation drifted to how to make senior executives in corporations understand what PR people can do for them.

The conversation went on a predictable course: lamentation of how difficult it is to explain to others what PR people do, let alone what they are capable of doing. There was the self congratulatory we-do-so-many-things idea, the we-are-so-inexpensive-compared to-others idea and the usual other cliches.

But they all agreed that it is soooo difficult to explain what PR does.

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Maverick admitted to international alliance of crisis and litigation specialists

Over the past 17 years Maverick has carved out a name for itself as the go-to firm for crisis management and high-profile litigation cases.

We are delighted to announce that from this month Maverick has been admitted to the select group of crisis and litigation communications specialists worldwide, the Crisis and Litigation Communicators Alliance.

We look forward to working with the CLC to further deepen out knowledge and sharpen our skills as well as providing clients with a worldwide network of specialists for the cross-border litigation issues.

CLCA.PNG

“Working with Maverick has been a wonderful experience, as they had a competent, enthusiastic, and passionate team.

We also appreciate Maverick’s initiatives in giving us new ideas that are beneficial for the company. Other than that, Maverick’s hard work in 2018 has also helped us achieve good PR Value in each of our campaign, especially “Senyum Kebaikan” and “Wardah Inspiring Movement.”

Suci Hendrina
Suci Hendrina Public Relations Manager, Wardah Cosmetics

“We had been searching for the right agency partner for a while, so it was a breath of fresh air when we found Maverick.

 The team is well-resourced and positioned to deliver success to your brand or organization – Each team member brings a unique strength to be table and collectively, they are committed to achieving the objectives given. We appreciate their incisive consult and creative energy, always pro-actively channeled with a communicative spirit and “can-do” attitude. They are a valuable partner that we have great confidence in.”

Wei-Lin Hum
Wei-Lin Hum Senior PR Officer SEA, Tourism New Zealand

“Search for Common Ground Indonesia and Maverick have been working together this year to develop an exciting campaign, and as partners in this process, we have learned much from each other.

From day one, the Maverick team has shown a passion for communication that sets them apart from other agencies and firms. They go above and beyond in ensuring that we can achieve our goals and it has been a great joy to work with them.

Bahrul Wijaksana
Bahrul Wijaksana Country Director, Search for Common Ground Indonesia

“We have been working together for more than two years.

 Maverick is a professional PR partner proven in resolving crisis management and maintaining OPPO’s good reputation in Indonesia. We hope the cooperation will continue so in the future we will have better outcomes and result in the increase of people’s awareness of OPPO brand in the Indonesian market.”

Aryo Meidianto
Aryo Meidianto Public Relations Manager, OPPO Indonesia

“We worked together with Maverick through a difficult situation,

 but Maverick’s professionalism, availability, and composure managed to help us contain the damage, going beyond communications strategy. Also, the quality of their work remained consistent, helping us not just to manage the situation, but also to create an awareness for our newest product as an effort to move on from the situation.”

Erditya Nur Arfah
Erditya Nur Arfah Corporate Marketing Senior Manager, Bluebird Group

“We have been working with Maverick Monitoring and Analytics team for one year.

Over that period, Maverick has consistently proven their professionalism by quickly responding to our requests. I hope we may continue this cooperation for years to come.”

Miftachur Rochman
Miftachur Rochman PR Executive, Bukalapak.com

“We engaged Maverick to drive a series of media engagement initiatives from July to Dec 2018 for the positioning of our cancer centre and cancer awareness objectives in Indonesia.

Maverick’s team was conscientious and professional in managing each of our initiatives with great attentiveness and dedication to details. The team was also able to offer multiple perspectives in delivering our key messages more effectively to meet our objectives. We are also impressed by the depth of research they conducted prior to each media initiative which provided valuable insights to strengthen our engagement with the Indonesian media.

We are happy to have worked with Maverick as our PR agency for our projects and would explore more opportunities in the future.”

Danny Ong
Danny Ong Senior Manager, Singapore Operations Division Parkway Cancer Centre

“Maverick has been working with Airbus Group over the last 10 years.

 I’ve always been impressed by their high quality work and their ability to provide flawless execution under challenging conditions. The work undertaken by Maverick has certainly played a key role in enhancing the awareness of Airbus Groups and its products in the Indonesian market.”

Jose Jacinto Monge Bravo
Jose Jacinto Monge Bravo President Director, PT Airbus Group Indonesia