Maverick is a communications consultancy

that makes anything complex sound simple; anything simple sound important.

We do this through our ability to strategize and to execute flawlessly against it using earned, shared and owned media


The Events

that are relevant to the communities that matter to us and our clients.


Corporate Communications


Crisis and Issues Management


Media Relations


Consumer Brand Building


Corporate Training


Digital and Social Engagement




Media Monitoring





Media Old Hands Combine Expertise to Launch CNBC Indonesia Portal

Jakarta, 15 January 2018 – Indonesian financiers and executives can now get their daily dose of business updates from a world leader in business news, CNBC, in Bahasa Indonesia, following the soft launch of today. 2 years ago, CNBC and Trans entered a partnership and have been trailing the service. They finally decided that they have enough elements in lace now and that’s why they soft-launched the portal.

Helmed by former Detik Finance managing editor Wahyu Daniel, brings together familiar names from Indonesian media industry, including Herdaru Purnomo (formerly in Bloomberg), Gustidha Budiartie (formerly inTempo), and Arif Gunawan (formerly in Bisnis Indonesia, Bloomberg TV, The Jakarta Post). Having old hands with extensive background in economy and business reporting in its editorial team, CNBC Indonesia promises to facilitate better information flow for business decision making and help the country realize the full potential of its capital markets and businesses.

In addition to the freshly-launched news portal, CNBC Indonesia will deliver the latest business and financial news through its upcoming TV station by the same name. From what we’ve heard, the TV station expects to air its first broadcast in October 2018, and will have a dedicated editorial team different to the news portal’s just as CNN Indonesia does. In the meantime, CNBC Indonesia delivers its video-based contents via YouTube.

CNBC Indonesia joins the rank of Chairul Tanjung’s other media portfolio, namely TransTV, Trans7,, and CNN Indonesia.

Jurnalis Indonesia di antara Gaji dan Kualitas Jurnalistik

Di tengah lesunya bisnis media cetak di Indonesia, Aliansi Jurnalis Independen (AJI) Jakarta menaikkan standar upah minimal bagi jurnalis pemula di ibu kota menjadi Rp7.963.949 juta pada 2018, dari sebelumnya Rp7.540.000. Apakah penetapan upah baru ini akan membuat pemilik media menaikkan gaji jurnalis pemula? Apakah upah berpengaruh terhadap kinerja dan kualitas jurnalistik?

journalist interview journo

Upah layak bulanan (take home pay) wartawan pemula ini ditentukan berdasarkan hasil survei terhadap sejumlah kebutuhan jurnalis di Jakarta, di antaranya pangan, tempat tinggal, sandang, dan kebutuhan lain, seperti pulsa, internet, dan cicilan laptop. Read More

Why Your Organic Reach in Facebook is Declining, and What You Should Do About It

Almost all brands have utilized Facebook as one of the best platforms available to connect, engage and advertise to their customers and fans. Yet as brands are noticing how their page’s impressions, likes, and shares have been steadily dropping year after year. It’s almost as if Facebook is making it harder for branded content to be seen, and it is without no reason.
Faecbook reach
Gaining exposures in the Facebook News Feed is, after all, a big competition. Every minute, 300 new profiles are created, 293,000 statuses are updated, 510,000 comments are posted and 136,000 photos are uploaded. With such abundance of content, Facebook News Feed algorithm has to be readjusted to only show the ones that are relevant to each audience.  Read More

“The Maverick team imbues the perfect PR combination of passionate pitching and commercial thinking.

The team has an innate ability to understand their client’s philosophy and work hard to develop campaigns that resonate locally while protecting the client’s ethos. The Maverick team was a key player in the successful launch of Dyson in Indonesia; meticulously organizing press visits, launch event and product review program. With it garnering first rate coverage.”

Sarah Arts
Sarah Arts PR Manager, Dyson Southeast Asia

“I’m glad to be supported by a group of professional and reliable people such as the Maverick team.

 They know how to handle crisis composedly, are able to deliver what is promised and agreed, and always willing to go extra miles to achieve our objectives. We can always depend on the Maverick team to come up and share insights about communications & media strategies. By the end of the day, all those qualities are what make us see the Maverick team as more of a partner than client-agency relationship.”

Viona Ong
Viona Ong Brand Manager, Heineken Indonesia

“We worked together with Maverick through a difficult situation,

 but Maverick’s professionalism, availability, and composure managed to help us contain the damage, going beyond communications strategy. Also, the quality of their work remained consistent, helping us not just to manage the situation, but also to create an awareness for our newest product as an effort to move on from the situation.”

Erditya Nur Arfah
Erditya Nur Arfah Corporate Marketing Senior Manager, Bluebird Group

“Working with the Maverick team has been a wonderful pleasure.

We have always been looking for a partner that not only knew what we needed, but could also augment our strategy and take our brand to the next level in Indonesia. We are happy to have a highly committed and forward-thinking team that is equally passionate for our brand and business. Not only do they understand every assignment, they are always prepared with great ideas, sound counsel and strategic advice.”

Ada Sarah Yen
Ada Sarah Yen Senior Marketing Executive, Sennheiser Asia

“Maverick has shown great integrity during years of partnership, is able to deliver results and exceeds expectations at times.

As a partner Maverick also went further than just receiving and executing requests. They were able to balance our views on occasions, even though it was different from our initial decision. The team was always responsive and able to talk through different channels, from conventional media, digital media, and even social media influencers and communities.”

Arra Primanta
Arra Primanta FormerMarketing Public Relations Manager, PT HM Sampoerna Tbk.

“We have been working together for more than two years.

 Maverick is a professional PR partner proven in resolving crisis management and maintaining OPPO’s good reputation in Indonesia. We hope the cooperation will continue so in the future we will have better outcomes and result in the increase of people’s awareness of OPPO brand in the Indonesian market.”

Aryo Meidianto
Aryo Meidianto Media Engagement, OPPO Indonesia

“Maverick has been working with Airbus Group over the last 10 years.

 I’ve always been impressed by their high quality work and their ability to provide flawless execution under challenging conditions. The work undertaken by Maverick has certainly played a key role in enhancing the awareness of Airbus Groups and its products in the Indonesian market.”

Jose Jacinto Monge Bravo
Jose Jacinto Monge Bravo President Director, PT Airbus Group Indonesia