Platform e-commerce Shopee berhasil memperkuat citranya melalui liputan di media massa dengan jumlah signifikan terutama pada kegiatan kampanye pemasaran dan promosi, berdasarkan laporan Maverick E-commerce Media Insights April-September 2018. Di antara 13 platform e-commerce yang termasuk dalam laporan tersebut, Shopee merebut posisi ketiga dengan 888 pemberitaan, sementara Bukalapak dan Tokopedia memimpin di posisi pertama dan kedua dengan 1.178 dan 1.020 pemberitaan.
Crisis and Issues ManagementServices
Consumer Brand BuildingServices
Digital and Social EngagementServices
CEO Bukalapak, Achmad Zaky, menjadi figur di dunia e-commerce yang paling banyak disebut di media dengan jumlah artikel sebanyak 144, berdasarkan laporan Maverick E-commerce Media Insights periode April-September 2018. Posisi tersebut kemudian disusul oleh Country Brand Manager Shopee Indonesia Rezki Yanuar sebanyak 118 artikel, dan CEO Tokopedia William Tanuwijaya sebanyak 82 artikel. Hal ini menunjukkan bahwa figur pendiri perusahaan memiliki peran tersendiri dalam pemberitaan mengenai perusahaan.
The Internet was supposed to make the world more transparent and more of us more accountable. Somewhere around when The Cluetrain Manifesto was written there was a feeling, now seeming naïve, that the Internet would help us get closer to the truth.
What we have discovered of late, however, that the opposite has happened and we have somehow been transported into a post-truth world where we are constantly being taken in by hoaxes and fake news.
In this sad state of affairs, the conventional media, whether offline or online, was supposed to be something we can rely on to sift the truth from the falsehoods. But even they are finding this task challenging.
“Working with Maverick has been a wonderful experience, as they had a competent, enthusiastic, and passionate team.
We also appreciate Maverick’s initiatives in giving us new ideas that are beneficial for the company. Other than that, Maverick’s hard work in 2018 has also helped us achieve good PR Value in each of our campaign, especially “Senyum Kebaikan” and “Wardah Inspiring Movement.”
“We had been searching for the right agency partner for a while, so it was a breath of fresh air when we found Maverick.
The team is well-resourced and positioned to deliver success to your brand or organization – Each team member brings a unique strength to be table and collectively, they are committed to achieving the objectives given. We appreciate their incisive consult and creative energy, always pro-actively channeled with a communicative spirit and “can-do” attitude. They are a valuable partner that we have great confidence in.”
“Search for Common Ground Indonesia and Maverick have been working together this year to develop an exciting campaign, and as partners in this process, we have learned much from each other.
From day one, the Maverick team has shown a passion for communication that sets them apart from other agencies and firms. They go above and beyond in ensuring that we can achieve our goals and it has been a great joy to work with them.
“We have been working together for more than two years.
Maverick is a professional PR partner proven in resolving crisis management and maintaining OPPO’s good reputation in Indonesia. We hope the cooperation will continue so in the future we will have better outcomes and result in the increase of people’s awareness of OPPO brand in the Indonesian market.”
“We worked together with Maverick through a difficult situation,
but Maverick’s professionalism, availability, and composure managed to help us contain the damage, going beyond communications strategy. Also, the quality of their work remained consistent, helping us not just to manage the situation, but also to create an awareness for our newest product as an effort to move on from the situation.”
“Maverick has shown great integrity during years of partnership, is able to deliver results and exceeds expectations at times.
As a partner Maverick also went further than just receiving and executing requests. They were able to balance our views on occasions, even though it was different from our initial decision. The team was always responsive and able to talk through different channels, from conventional media, digital media, and even social media influencers and communities.”
“Maverick has been working with Airbus Group over the last 10 years.
I’ve always been impressed by their high quality work and their ability to provide flawless execution under challenging conditions. The work undertaken by Maverick has certainly played a key role in enhancing the awareness of Airbus Groups and its products in the Indonesian market.”