Maverick is a communications consultancy

that makes anything complex sound simple; anything simple sound important.

We do this through our ability to strategize and to execute flawlessly against it using earned, shared and owned media

INNOVATIVE PLATFORMS

Platforms

that are relevant to the communities that matter to us and our clients.

SERVICES

Corporate Communications

Services

Crisis and Issues Management

Services

Media Relations

Services

Consumer Brand Building

Services

Corporate Training

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Digital and Social Engagement

Services

Design

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Media Monitoring

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Analytics

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BLOG

KPAI isn’t all wrong about PB Djarum

Something important is lost in the rancour against KPAI (The Commission for the Protection of Children) for calling out PB Djarum’s (Djarum Badminton Association) badminton auditions.

KPAI, as we know has accused the cigarette maker Djarum of using its foundation, PB Djarum (Djarum Badminton Association) to exploit children.

To be sure, KPAI has chosen its accusation poorly, using the word manipulate instead of exploitation or a more neutral used. It has caused a groundswell of opinion and invective against its stand, drowning out the one important issue that should be addressed: How should corporations discharge their Corporate Social Responsibility?

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MavInsights – Humanizing Human Rights Campaigns

“I’m tired of human rights campaigns that rely on invoking pity or sound preachy.”

A fiery university student uttered the sentence to me during a group discussion last Thursday. He was one of the participants of Sekolah Hak Asasi Manusia (SeHAMA / Human Rights School), where I was invited by the Commission for the Disappeared & Victims of Violence (KontraS) to deliver a session titled ‘Humanizing Human Rights Campaigns’.

I understand his sentiment. Campaigns for human rights advocate for some of the most pressing changes of our time, but often fail to find an ear with their intended audiences.

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My Pho-nomenal Trip to Hanoi

For as long as I can remember, I’ve always liked Vietnamese food, and I can now say with confidence that pho is hands down my most favourite food.

I am also a huge fan of the Masterchef show and of celebrity chef, Gordon Ramsay. So, when I heard Gordon Ramsay claim that the best food he’s ever had in his life was Vietnamese noodles that he ate during his trip to Vietnam, I immediately made it a short-term goal to go to Vietnam for a culinary trip.

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“Working with Maverick has been a wonderful experience, as they had a competent, enthusiastic, and passionate team.

We also appreciate Maverick’s initiatives in giving us new ideas that are beneficial for the company. Other than that, Maverick’s hard work in 2018 has also helped us achieve good PR Value in each of our campaign, especially “Senyum Kebaikan” and “Wardah Inspiring Movement.”

Suci Hendrina
Suci Hendrina Public Relations Manager, Wardah Cosmetics

“We had been searching for the right agency partner for a while, so it was a breath of fresh air when we found Maverick.

 The team is well-resourced and positioned to deliver success to your brand or organization – Each team member brings a unique strength to be table and collectively, they are committed to achieving the objectives given. We appreciate their incisive consult and creative energy, always pro-actively channeled with a communicative spirit and “can-do” attitude. They are a valuable partner that we have great confidence in.”

Wei-Lin Hum
Wei-Lin Hum Senior PR Officer SEA, Tourism New Zealand

“Search for Common Ground Indonesia and Maverick have been working together this year to develop an exciting campaign, and as partners in this process, we have learned much from each other.

From day one, the Maverick team has shown a passion for communication that sets them apart from other agencies and firms. They go above and beyond in ensuring that we can achieve our goals and it has been a great joy to work with them.

Bahrul Wijaksana
Bahrul Wijaksana Country Director, Search for Common Ground Indonesia

“We have been working together for more than two years.

 Maverick is a professional PR partner proven in resolving crisis management and maintaining OPPO’s good reputation in Indonesia. We hope the cooperation will continue so in the future we will have better outcomes and result in the increase of people’s awareness of OPPO brand in the Indonesian market.”

Aryo Meidianto
Aryo Meidianto Public Relations Manager, OPPO Indonesia

“We worked together with Maverick through a difficult situation,

 but Maverick’s professionalism, availability, and composure managed to help us contain the damage, going beyond communications strategy. Also, the quality of their work remained consistent, helping us not just to manage the situation, but also to create an awareness for our newest product as an effort to move on from the situation.”

Erditya Nur Arfah
Erditya Nur Arfah Corporate Marketing Senior Manager, Bluebird Group

“We have been working with Maverick Monitoring and Analytics team for one year.

Over that period, Maverick has consistently proven their professionalism by quickly responding to our requests. I hope we may continue this cooperation for years to come.”

Miftachur Rochman
Miftachur Rochman PR Executive, Bukalapak.com

“We engaged Maverick to drive a series of media engagement initiatives from July to Dec 2018 for the positioning of our cancer centre and cancer awareness objectives in Indonesia.

Maverick’s team was conscientious and professional in managing each of our initiatives with great attentiveness and dedication to details. The team was also able to offer multiple perspectives in delivering our key messages more effectively to meet our objectives. We are also impressed by the depth of research they conducted prior to each media initiative which provided valuable insights to strengthen our engagement with the Indonesian media.

We are happy to have worked with Maverick as our PR agency for our projects and would explore more opportunities in the future.”

Danny Ong
Danny Ong Senior Manager, Singapore Operations Division Parkway Cancer Centre

“Maverick has been working with Airbus Group over the last 10 years.

 I’ve always been impressed by their high quality work and their ability to provide flawless execution under challenging conditions. The work undertaken by Maverick has certainly played a key role in enhancing the awareness of Airbus Groups and its products in the Indonesian market.”

Jose Jacinto Monge Bravo
Jose Jacinto Monge Bravo President Director, PT Airbus Group Indonesia