Understand your business goals
Figure out how communication can help you achieve these goals and articulate them as Communication Objectives
Work with you to define who should be your audience and what their information ecosystems look like
Formulate a strategy, often involving a creative connection idea, to meet our agreed objectives
Implement with our team of consultants and specialists across Paid, Earned, Shared and Owned channels
Ensure that the results of our communication activities are meeting our agreed objectives and impacting your business favorably by rigorously employing the AMEC measurement framework
Securing information and insights on who would find what you communicate useful, helpful and relevant.
Monitoring and analyzing the conversations and trends around a brand and its industry for insights that lead to better marketing and communications. Includes social media monitoring.
Qualitative or Quantitative surveys and deep-dive analysis for insights into existing or potential users.
Information and insights into Indonesia’s fast-changing and evolving media landscape as a result of digital disruption and changing social norms. Includes media audits to determine how journalists perceive a brand or organization; and media monitoring.
Identification, refinement and assessment of potential environmental, social and governance issues that could affect your business and your stakeholders, and condensing them into a list of topics that inform company strategy, targets and reporting.
Laying the foundations for effective communications.
One-day high-level workshop to define and articulate how communications can support your business objectives, your target audience, what strategy to adopt, elements of implementation and approach to scoring – how to measure your communications efforts so they link to your desired outcomes. The strategy applies to Social Media, Content, and Community Marketing.
One-day workshop to define and craft your key messages.
Communications plans that detail implementation tactics, activities and timelines against the agreed OASIS framework and across the PESO channels.
Generation of Big Ideas that drive and animate campaigns and make them sticky to the intended audience.
What you need for getting the job done.
Engagement with the established media.
Including curation and management of KOLs and Communities.
Including drawing up social media activation and management, website development, SEO, SEM, staging virtual media or product events.
Video and audio storytelling, infographics, presentation decks, poster and collateral designs.
For video, audio and photography.
Apart from all our offerings, we also do two things very well and with acknowledged great expertise. We provide these services only on a by-request basis.
Includes litigation PR, product recalls, labor disputes and crisis management training.
A hybrid of online models and virtual coaching because of social restriction during the pandemic.
Actionable reporting and information that quantifies the results of your communications activities and links them to your business outcomes.
We use the AMEC Measurement Maturity Mapper (M3) to determine how far your organization is in measuring what matters when it comes to your communications. We then establish the rhetorics that are important to you – the outputs, out-takes and outcomes as well as impact of your communications activities to your business.
Measuring the effectiveness of a communications plan is possible only if you establish a baseline of awareness levels, attitudes or behaviors that you are starting from; and then measuring how much the needle has moved at the end of the program.
Maverick has been working with Airbus Group over the last 10 years.I’ve always been impressed by their high quality work and their ability to provide flawless execution under challenging conditions. The work undertaken by maverick has certainly played a key role in enhancing the awareness of Airbus Groups and its products in the Indonesian market.
We had been searching for the right agency partner for a while, so it was a breath of fresh air when we found Maverick.The team is well resourced and positioned to deliver success to your brand and organization. Each team member brings a unique strength to the table and collectively they are committed to achieving the objectives given. We appreciate their incisive consult and creative energy, always proactively channeled with a communicative spirit and ‘can-do’ attitude. They are a valuable partner that we have great confidence in.
We engaged Maverick to drive a series of media engagement initiatives from July to December 2018 for the positioning of our cancer centre and cancer awareness objectives in Indonesia.Maverick’s team was conscientious and professional in managing each of our initiatives with great attentiveness and dedication to details. The team was also able to offer multiple perspectives in delivering our key messages more effectively to meet our objectives. We are also impressed by the depth of research they conducted prior to each media initiative which provided valuable insights to strengthen our engagement with the Indonesian media. We are happy to have worked with maverick as our PR Agency for our projects and would explore more opportunities in the future.
Search for Common Ground Indonesia and Maverick have been working together this year to develop an exciting campaign, and as partners in this process, we have learned much from each other.From day one, The Maverick team has shown a passion for communications that sets them apart from other agencies and firms. They go above and beyond in ensuring that we can achieve our goals and it has been a great joy to work with them.
Working with Maverick has been a wonderful experience, as they had a competent, enthusiastic, and passionate team.We also appreciate Maverick’s initiatives in giving us new ideas that are beneficial for the company. Other than that, Maverick's hard work in 2018 has also helped us achieve good PR value in each of our campaigns, especially "Senyum Kebaikan" and "Wardah Inspiring Movement."
