FELICIA NUGROHO | Director, Monitoring & Analytics

WHAT I DO

I lead the Monitoring and Analytics team of Maverick where we monitor over 200 media daily from print, online and social media.

The team starts work at the crack of down so that our clients can receive the daily news update first thing.

WHY I LOVE DOING WHAT I DO

It is an exciting time for measurement and analytics. Every business, sooner or later, has to work with data, combining offline and online data. The challenge is how to utilize the data effectively to help businesses grow. In the context of communications, the big question is how to measure the success of communications correctly, moving away from AVEs. I find this fascinating.

WHAT I DO BESIDES WORKING

Salsa. I don’t do enough of it, but when I do, it’s certainly a real stress-reliever and mood-booster.