AMEC Integrated Evaluation Framework

This is something that communication and measurement professionals should be looking forward to: AMEC has just released an update of the Barcelona Principles at its Global Summit in Vienna on June 10-12, 2025. This latest evolution of the industry’s...

Picture this: You’ve just launched a major campaign. The numbers look fantastic – hundreds of news articles, millions in PR value (AVE), countless social media impressions. Your boss is thrilled, the client is ecstatic, and everyone’s celebrating what looks...

The communication landscape has undergone a seismic shift. We now navigate a vast, ever-evolving media ecosystem. AI-powered tools, digital platforms, and a new generation of audiences have reshaped the way we consume and share information. As communication professionals, we’ve...

As we approach the Global Measurement Month in November, it’s time to reflect on how far we’ve come in communication measurement and where we’re heading. The communication landscape has transformed dramatically – from the rise of AI and digital...