Business impact

The communications landscape today bears little resemblance to its past. Artificial intelligence now shapes content creation and distribution, emerging platforms continue to transform audience engagement, and sophisticated data analytics offer unprecedented insights into communication effectiveness. Yet many organizations still...

Picture this: You’ve just launched a major campaign. The numbers look fantastic – hundreds of news articles, millions in PR value (AVE), countless social media impressions. Your boss is thrilled, the client is ecstatic, and everyone’s celebrating what looks...