Rethinking Communication Measurement in the Modern Landscape
The communications landscape today bears little resemblance to its past. Artificial intelligence now shapes content creation and distribution, emerging platforms continue to transform audience engagement, and sophisticated data analytics offer unprecedented insights into communication effectiveness. Yet many organizations still...
Measuring What Matters: Your Guide to Global Measurement Month
As we approach the Global Measurement Month in November, it’s time to reflect on how far we’ve come in communication measurement and where we’re heading. The communication landscape has transformed dramatically – from the rise of AI and digital...
Measuring Impact in the Age of AI: Why Data is the New Currency of Communication
In the ever-evolving landscape of communications, measuring impact has transitioned from traditional metrics to a sophisticated integration of data and technology. Reflecting on my journey since attending the AMEC Summit in Barcelona back in 2018, I realize how much...