data analytics
#PRbyNumbers: How a Simple Word Became a Powerful Political Tool
Start of “Weird” CampaignSince July 2024, the Weird campaign against Trump has become central to the Democrats 2024 strategy against Donald Trump and JD Vance. The narrative began with Tim Walz’s critique of Trump during his July 23 appearance...
Measuring Impact in the Age of AI: Why Data is the New Currency of Communication
In the ever-evolving landscape of communications, measuring impact has transitioned from traditional metrics to a sophisticated integration of data and technology. Reflecting on my journey since attending the AMEC Summit in Barcelona back in 2018, I realize how much...