Maverick Indonesia
Change Communication: Turning Internal Skeptics into Engaged Supporters
We live amid great change and disruption to our markets. Many businesses respond to these changes by embarking on business transformation. These transformations are laudable and often necessary. Yet most of them fail, not because the changes aren’t sound...
From Text to Context: How AI Is Changing the Way People Search for Information
It’s only a matter of time before most of us ditch traditional search engines for AI search providing instant answers. The evidence is clear, showing that in 2024 nearly 60% of Google searches end without a click (SparkToro 2024)...
Cracking TikTok’s Code: What PR Teams Need to Know About Going Viral
In today’s PR landscape, virality is the holy grail. This is because it means that the content is getting lots of attention, that scarcest and most sought after resource in the Attention Economy that we all live in. Clients...
The New Wave of Influencer Marketing in Indonesia: In-House Talents, YONO, and YouTube’s Comeback
2025 is here, but the digital and social media landscape keeps evolving. Last year, short-form content took over, with creators mastering the three-second rule to instantly grab attention. People started valuing more personal and meaningful interactions, leading to a...
Rethinking Communication Measurement in the Modern Landscape
The communications landscape today bears little resemblance to its past. Artificial intelligence now shapes content creation and distribution, emerging platforms continue to transform audience engagement, and sophisticated data analytics offer unprecedented insights into communication effectiveness. Yet many organizations still...