Fintech, or financial technology has remarkably changed the way Indonesians make payments. It’s adoption is so fast that if you go to a traditional mom-and-pop sundry shop in, say PIK’s Freshmarket, the shopkeeper is likely to encourage you to pay using your mobile payments app.
And that’s just a small sector of Indonesian society. There is still the rest of the 260 million population to conquer. The fintech market is bristling with opportunity and growth prospects and early movers GoPay and OVO have established themselves as the main players.
LinkAja, a fintech app initiated by Indonesian state banks and other state-owned enterprises entered the market only less than half a year ago but can potentially heat up this already competitive space.
Not everything that counts can be counted, and not everything that can be counted counts – Albert Einstein.
Measurement has been a hotly debated topic in Public Relation (PR) and communications for many decades. Central to this debate has been the use of Advertising Value Equivalent (AVE) as a metric to measure the success of PR and communications efforts.
Mix Magazine edisi Juli 2019.
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