Need to trust employees more during crises, says internal communication expert
Many crises are played out over social media these days. When that happens, organizations find it very difficult to control the narrative of the polarized netizens, especially if it involves an emotional issue and a large corporation or brand. ...
Cracking TikTok’s Code: What PR Teams Need to Know About Going Viral
In today’s PR landscape, virality is the holy grail. This is because it means that the content is getting lots of attention, that scarcest and most sought after resource in the Attention Economy that we all live in. Clients...