Nuh-uh-uh to Lalala Fest

Is the Lalala Fest, an annual music festival held in the Orchid Forest near Lembang since 2016, Indonesia’s equivalent of the notorious Fyre Festival, dubbed The Greatest Party that Never Happened?

Perhaps Lalala could not match Fyre in terms of ambition, but what they lacked in international scale they made up with equally egregious promises and responses. But what’s worse for the Lalala organizers is that they had three years to learn from their mistakes – and they failed miserably there.

Since 2016, the Lalala music festival has been promising attendees an enchanting experience for music lovers in the forest. Each year, however, they have failed to deliver on their promise and disappointed its fans instead.

Read More

Why Your Organic Reach in Facebook is Declining, and What You Should Do About It

Almost all brands have utilized Facebook as one of the best platforms available to connect, engage and advertise to their customers and fans. Yet as brands are noticing how their page’s impressions, likes, and shares have been steadily dropping year after year. It’s almost as if Facebook is making it harder for branded content to be seen, and it is without no reason.
Faecbook reach
Gaining exposures in the Facebook News Feed is, after all, a big competition. Every minute, 300 new profiles are created, 293,000 statuses are updated, 510,000 comments are posted and 136,000 photos are uploaded. With such abundance of content, Facebook News Feed algorithm has to be readjusted to only show the ones that are relevant to each audience.  Read More

Social Media Trends in 2018: What Brands Should Know (And Try)

The world of content marketing, especially in social media, has grown significantly in the past year. It has matured together with its audience, and forces brands to adapt quickly to the always-changing behavior, thanks to the evolving cutting-edge technologies and overall market trends.

social media trend 2018
It is important for brands to stay atop the trends to reach the audience better with appealing, resonating contents, and here are some of the key trends that are noteworthy for brands to embrace in 2018. Read More

Panic at the ATM

On a weekend in August 26, many Indonesian banking customers could not use ATMs as the machines were out of service. This error was caused by a problem encountered by Telekomunikasi Indonesia’s (Telkom) Telkom 1 satellite, which was used by banks to support their ATM network.

ATM fingers

How did the conventional media cover this problem? Read More

Green Pramuka dan Keluhan Konsumen di Media Sosial

Apartemen Green Pramuka Jakarta menjadi sorotan publik awal pekan ini. Banyak warganet mengecam apartemen tersebut di media sosial, namun pengelolanya dianggap tak merespons dengan baik.

social media complaint
Photo: Pixabay

Bagaimana kasus tersebut dilihat dari aspek komunikasi? Bagaimana sebaiknya perusahaan menangani keluhan konsumen sehingga tak memicu serangan di media sosial, seperti dalam kasus Green Pramuka? Read More

Ketika jaket Jokowi menyihir publik

2016_11_05_15418_1478314566-_large(Untuk versi Bahasa Inggris, klik di sini)

Demonstrasi besar-besaran terjadi pada Jumat (4/11/2016) pekan lalu. Aksi unjuk rasa itu berlangsung aman dan damai, awalnya, lalu berubah sedikit rusuh pada malam hingga menjelang subuh. Tapi tiba-tiba perhatian netizens berubah saat Presiden Joko Widodo (Jokowi) pada saat konferensi pers menyikapi demonstrasi itu, Sabtu dinihari. Mereka membicarakan bomber jacket yang dikenakan presiden.

Sepanjang Jumat itu, media sosial ramai oleh komentar para pengguna mengenai jalannya aksi unjuk rasa menolak penistaan agama oleh Gubernur DKI Jakarta Basuki Tjahaja Purnama. Ini terlihat dari kemunculan beberapa tagar, seperti #demo411, #demo4november, dan #obrolanpendemo.

Linimasa Twitter diwarnai oleh obrolan pengguna yang memberikan penghargaan pada demonstrasi yang berlangsung secara tertib dan damai. Beberapa orang membagikan foto-foto lautan pengunjuk rasa di sepanjang jalan MH Thamrin, Medan Merdeka, Monas, dan Istana Negara. Beberapa akun bahkan menyebarkan foto-foto peserta demo yang membawa kantong plastik untuk tempat sampah.

Akun @poetrimutiara menyatakan, “dan bersyukur #demo411 ini berlangsung aman, damai dan tertib..tidak spt kebykan org yg menganggap provokasi belaka atau kepentingan politik.”

https://twitter.com/poetrimutiara/status/794502449750913024

 

Akun @nihaqus menulis, “Slmt brdemo bg saudaraku ssama Muslim. Tunjukkan muka Islam yg damai bukan dengan sumpah serapah dan kata-kata yg tak mnyejukkan. #demo411

 

Akun @fahrul_anams menyatakan, “Alhamdulillah Demo Hari Ini Lancar Dan Damai, Seorang Bapak Bawa Kantong Plastik Shg Tdk Nyampah.”

https://twitter.com/fahrul_anams/status/794491274787069952

 

Suasana yang sedikit membuat nyaman warga kota sepanjang siang hingga sore hari berubah menegangkan selepas Isya, ketika sebagian peserta demonstrasi bertahan di depan pintu Istana dan mendesak untuk masuk. Padahal aturannya, semua bentuk demonstrasi harus berhenti pada pukul 18.00. Pengunjuk rasa ditahan oleh aparat keamanan. Terjadi saling dorong dan lempar botol air mineral. Keributan kian mencemaskan ketika terjadi pembakaran mobil polisi.

Gagal masuk Istana, sebagian peserta unjuk rasa pindah menuju ke gedung DPR di Senayan, melewati jalan protokol Sudirman. Ketika massa berdemonstrasi di sinilah, muncul kerusuhan di dua tempat berbeda, di kawasan Luar Batang dan Penjaringan. Ada sekelompok orang yang mencegat mobil dan menjarah sebuah toko swalayan. Namun kerusuhan tak sempat meluas. Otoritas keamanan bertindak sigap dan berhasil meredakan ketegangan.

Akun @RadioElshinta melaporkan, “LIVE NOW! Pangdam Jaya, Mayjen Teddy Lhaksamana : yang terjadi di Luar Batang, Jakut sdh dpt diatasi petugas, sdh aman, tdk usah khawatir.”

https://twitter.com/RadioElshinta/status/794561043921915904

 

Meski demikian, pada Jumat malam itu berseliweran rumor akan adanya kerusuhan dan penjarahan di tempat lain. Sebagian warga Jakarta mulai cemas. Mereka khawatir kerusuhan massal pada Mei 1998 akan terulang.

Muncullah tagar #SafetyCheckJkt di linimasa Twitter. Tanda pagar ini digunakan publik untuk mengetahui keadaan di seluruh pelosok Jakarta, mengecek mana daerah yang aman dan tidak.

Akun @Pandji menulis, “Pantau #safetycheckjkt utk mengetahui keadaan daerah2 di Jakarta.”

https://twitter.com/pandji/status/794555211452858368

 

Aksi demonstrasi di depan DPR terus berlangsung. Desas-desus kian merayap. Ketegangan memuncak. Tepat tengah malam, Presiden Joko Widodo (Jokowi) menggelar konferensi pers. Dalam acara yang berlangsung kurang dari lima menit itu, Jokowi mengomentari beberapa hal, tentang aksi demonstrasi, sikapnya terhadap proses hukum Ahok, dan permintaan agar para pengunjuk rasa segera pulang ke rumah masing-masing.

Bagaimana reaksi di media sosial? Bukannya mengomentari isi pidato Jokowi, netizens justru membahas jaket yang dikenakan oleh presiden malam itu.

Akun @deroswunga berkomentar, “jadi hasil menyimak prescon dari bapak @jokowi ini adalah mencari tau merek dari jaket yang dipake oleh beliau.”

 

Akun @kmingyyu bertanya, “Jaket boomber yg dipake jokowi merek apa ya?”

https://twitter.com/kmingyyu/status/794739262176403460

 

Aku @miund menyebut, “yes, it was Pull & Bear, people. chill. “

 

Sedangkan menurut @bangaip, “bomber jacket-nya jokowi zara kayaknya ya.”

 

Karena terjadi perdebatan di linimasa, akun @amrazing menggelar japat (polling), “Oke. Mari selesaikan dengan polling: apa merk jaket pake jokowi?

 

Pembicaraan makin seru ketika putra Jokowi yang memiliki akun @kaesangp menulis, “Yg pengen tau jaketnya beli dmn, silahkan mampir @markobar1996 @MOMMILK_SOLO @CeKopi @Pastabuntel @CakarDheer @Chilli_Pari dulu.”

 

Status ini diretweet 276 kali.

Mengapa para pengguna media sosial lebih suka membahas jaket yang dipakai Jokowi?

Akun @teguhwicaksono menjawab, “karena lelah sama informasi negatif di momen itu, begitu ada yang berpotensi bisa jadi lucu-lucuan langsung gampang terdistribusi.”

 

Akun @devieriana menulis, “karena sudah pada bosen rusuh, dan butuh piknik.”

 

Akun @thinpices “Uda eneg lihat mereka2 yang menggunakan agama untuk kepentingan politik.”

 

Akun @amasna menjawab, “karena perlu penyegaran.”

 

Akun @arundhatishint_ menulis, “karena jaket pak presiden lagi hits dikalangan anak muda setahun belakangan ini …”

https://twitter.com/arundhatishint_/status/795460951537422336

 

Akun @DollySW menyatakan, “Soalnya bikin penasaran dan akhirnya beli, termasuk saya.”

https://twitter.com/DollySW/status/795461262482149376

 

Percakapan tentang jaket Jokowi membuat tiga toko Zara yang di tiga mal Jakarta, yakni Pondok Indah Mall, Grand Indonesia dan Plaza Indonesia, kehabisan stok bomber jacket dalam tempo satu hari.

cwb1ratveaera6v

Cepatnya perubahan pembicaraan dari isu demonstrasi ke jaket Jokowi mencerminkan bagaimana anak Indonesia berpikir dan bereaksi terhadap perkembangan politik dan kekerasan di sekitarnya. Benarkah mereka sudah bosan pada politik dan mencari topik lain yang lebih menarik? Apakah menurut mereka perkara busana lebih penting daripada urusan negara?

Foto: Antara dan @bangaip

The explosive power of Jokowi’s jacket

2016_11_05_15418_1478314566-_large (For Indonesian version, click here) 

Jakarta ground to a halt when tens of thousands staged a protest demonstration outside the Presidential Palace last Friday. The protest was mostly peaceful but when the sun went down there were some sporadic incidents of violence, raising for some the specter of the riots of 1998.

All Friday, the day of the demonstration, Netizens were focused on the goings on at the demonstration but shortly after midnight after President Jokowi held a press conference about the demonstration, the focus shifted dramatically to an unlikely object. Jokowi’s jacket.

Throughout Friday, social media was filled with comments from users with hashtags such as #demo411, #demo4november, and #obrolanpendemo.

Twitter was full of praises for the demonstrators for conducting their protest in an orderly and peaceful manner. Some shared photographs of the ocean of protesters on Jalan MH Thamrin, Merdeka Square, the National Monument, and around the National Palace. Others posted photographs of volunteers carrying plastic bags for trash.

@poetrimutiara said he was, “grateful that #demo411 proceeded safely, peacefully and orderly even though most people thought they would be merely provocative or acting on behalf of political interests.”

https://twitter.com/poetrimutiara/status/794502449750913024

 

@nihaqus wrote: “Greetings to my Muslim brothers who are joining the rally. Show the face of Islam that is peaceful, not the one that is full of curses and inflammatory words. # Demo411 ”

https://twitter.com/nihaqus/status/794370599103496192

 

@fahrul_anams added: “Thank God Today’s demo was smooth and peaceful. A man is also seen carrying plastic garbage banks so that there is no littering.”

https://twitter.com/fahrul_anams/status/794491274787069952

 

The amicable feeling about the demonstration turned tense after evening prayers when some of the demonstrators massed outside the entrance to the presidential palace and insisted on being let in. The police permit they had obtained had stipulated that they needed to disperse at 6 PM. Some protesters were detained by the security forces. This was followed by the shoving and throwing of water bottles at the police. The commotion increased when some police cars were torched.

Denied entry into the palace, some demonstrators moved toward the parliament building in Senayan via Jalan Sudirman. As a crowd massed there two riots broke out in Luar Batang and Penjaringan. There was a group of people who intercepted cars and looted a supermarket. But the police acted swiftly and the unrest was contained soon after without a chance of spreading.

@RadioElshinta reported: “LIVE NOW! Jakarta Military Commander, Major General Teddy Lhaksamana: Officers have pacified Luar Batang, it is now safe, don’t worry.”

https://twitter.com/RadioElshinta/status/794561043921915904

 

In spite of this the rumors flew fast and furious that there was riots and looting had broken out elsewhere, worrying some Jakarta residents that they may see a repeat of the 1998 riots.

At this juncture Netizens introduced the #SafetyCheckJkt hashtag on Twitter, so that all users can inform each other which areas are safe and which not.

@Pandji wrote: “Monitor #safetycheckjkt to know the status of places in in Jakarta.”

https://twitter.com/pandji/status/794555211452858368

 

In spite of this rumors kept flying and tensions escalated. Then, at midnight President Jokowi held a press conference that lasted five minutes.

Jokowi assured everyone that things were under control. He spoke about the demonstrations and the legal process that Ahok would have to undergo. He also urged all demonstrators that were still on the streets to return home.

What was the reaction on social media? Instead of commenting on the content of the speech, Netizens focused instead on the jacket worn by the president that night.

@deroswunga: “The conclusion from listening to @jokowi’s press conference: finding out the brand of the jacket worn by him.”

https://twitter.com/deroswunga/status/794596646604525568

 

@kmingyyu asked, “what is the brand of Jokowi’s bomber jacket?”

https://twitter.com/kmingyyu/status/794739262176403460

 

@miund had an answer: “yes, it was Pull & Bear, people. chill. ”

https://twitter.com/miund/status/794593509898522625

 

@bangaip, however thought differently: “His bomber jacket was from Zara, I think.”

https://twitter.com/bangaip/status/794592088671199232

 

To settle this difference of opinion @amrazing had a japat (Indonesian for poll): “Okay. Let’s settle this with a poll: what brand was Jokowi’s jacket?”

https://twitter.com/aMrazing/status/794602965566795776

 

The obsession with Jokowi’s jacket went up a notch when his son Kaesang (@kaesangp) wrote: “Anyone wants to know where to buy the jacket check out @ markobar1996 @MOMMILK_SOLO @CeKopi @Pastabuntel @Chilli_Pari @CakarDheer.”

https://twitter.com/kaesangp/status/794735215272869888

 

This status was retweeted 276 times.

Why were Netizens so engrossed with Jokowi’s jacket?

@teguhwicaksono said: “Because people are tired of the same tired, negative information so any amusing distraction is welcomed.”

https://twitter.com/teguhwicaksono/status/795459803304763392

 

@devieriana wrote:”Because we are bored with violence and need a picnic.”

https://twitter.com/devieriana/status/795468631261859840

 

@thinpices “Tired of seeing those who use religion for political purposes.”

https://twitter.com/thinspices/status/795462177570242561

 

@amasna said: “because the situation needs some refreshing.”

https://twitter.com/amasna/status/795461121813553152

 

@arundhatishint_ wrote, “because the jacket the President wore has been a hit among youths this past year.”

https://twitter.com/arundhatishint_/status/795460951537422336

 

@DollySW Account states, “Because it made people curious. In the end I bought the jacket.”

https://twitter.com/DollySW/status/795461262482149376

 

The jacket conversations were a windfall for three Zara outlets in Pondok Indah Mall, Grand Indonesia and Plaza Indonesia where their entire stocks of Jokowi bomber jackets were sold out. cwb1ratveaera6v

This priority of trivia over serious issues is an interesting reflection of how the young people in Indonesia think and react to politics and violence around them. Are they so jaded by the politicking that they need to seek other distractions? Or are they so shallow-minded that a garment takes precedence over important affairs of the State?

 

Photo: Antara and @bangaip

 

 

Hoax Beredar, Publik Waspada

Foto oleh Pixabay

Untuk versi Bahasa Inggris klik di sini

Kabar bohong (hoax) terus beredar di dunia maya dan kian intensif belakangan ini. Disebar dari satu akun ke akun lain, berpindah dari Facebook ke Twitter, Twitter ke grup WhatsApp , informasi yang tak jelas sumbernya itu membayangi aksi demonstrasi besar-besar di kawasan Istana Negara pada 4 November 2016. Namun publik makin waspada.

Unjuk rasa yang diikuti oleh berbagai organisasi massa itu dipicu oleh tuduhan penistaan agama oleh Gubernur Jakarta Basuki Tjahaja Purnama alias Ahok–tuduhan yang masih diselidiki oleh kepolisian.

Beberapa kabar bohong yang beredar di media sosial dalam sebulan terakhir, antara lain akan adanya kerusuhan besar di beberapa titik, seperti seperti di Balai Kota, Monas, Bekasi, Tangerang, dan lainnya.

Pesan yang ini beredar di WhatsApp dan Facebook menyertakan surat berisi arahan wakil komandan Brimob kepada intelijen dan pengamanan internal terkait pengamanan unjuk rasa besar yang rencananya dilakukan 4 November mendatang.

Kepolisian telah mengeluarkan pengumuman di Twitter resmi mereka dan menegaskan kabar tersebut bohong belaka. Akun @DivHumasPolri milik Divisi Humas Polri menyatakan, “Selamat Pagi Mitra Humas,Mohon Tidak Terprovokasi Pesan Berantai Yang Tidak Jelas Asal Usulnya. #Divhumaspolri.”

https://twitter.com/DivHumasPolri/status/793274320801832960

Hoax lain yang beredar adalah salindia (slideshow) presentasi yang seolah-olah dibuat oleh Kapolri Tito Karnavian. Isi presentasi, Tito memerintahkan aparat polisi memeriksa politikus Partai Amanat Nasional Amien Rais terkait dengan Pemilihan Gubernur DKI Jakarta. Kepolisian telah membantah kabar ini.

Akun @AmbarNingsih menyatakan, “Awas berita HOAX! cc: @DivHumasPolri

https://twitter.com/AmbarNingsih/status/789477049580658688

Para pengguna media sosial tampaknya belajar dari masa lalu. Mereka makin mampu membedakan mana informasi yang valid dan hoax. Mereka juga saling mengingatkan lingkaran teman masing-masing agar tak mudah percaya pada semua informasi yang beredar di berbagai kanal media sosial dan aplikasi percakapan, seperti WhatsApp.

Komisaris Telkom Margiyono, pemilik akun @akumegi, menulis, “Awas hoax!”

https://twitter.com/akumegi/status/794358469654548480

Akun @KawanuaProAhok menulis, “Ternyata Istiqlal sepi. Awas warga Jkt jgn terprovokasi berita hoax #nggakikutdemo.”

https://twitter.com/KawanuaProAhok/status/794239433906081792

Akun @Joe_Lumelle mengingatkan, “awas ati2 banyak yg hobby fitnah. pinter2 pake medsos. kalo liat link berita dibaca, liat sumbernya kredibel gak.”

https://twitter.com/joe_lumelle/status/793341742317645824

Semangat menangkal hoax dan mendinginkan suasana yang memanas pada saat aksi unjuk rasa, bahkan telah mendorong para pengguna media sosial menyebarkan pesan-pesan damai, poster, dan meme.

Akun @GunRomli milik Mohamad Guntur Romli yang dikenal sebagai pendukung Ahok menulis, “Saya #NggakIkutDemo krn saat Ahok diserang Al-Maidah 51 wkt Pilgub Babel, Gus Dur menetralisir dgn al-Hujurat 13. Al-fatihah unt Gus Dur.”

https://twitter.com/GunRomli/status/794216644813828097

Akun @newsaedong menyatakan, “Jika kamu membenci orang yang berbeda Agama dengan kamu. Berarti yang kamu pertuhankan itu bukan Allah tapi Agama. Gus Dur ~ #NggakIkutDemo.”

https://twitter.com/newsaedong/status/794103339277492224

Sedangkan akun @dyahayu21 menyatakan, “Boleh demo tapi yang bijak pakbapak disana… #JakartakuDamai.

https://twitter.com/dyahayu21/status/794395517627219968

Akun @asevmuslimovic menulis, “Nongkrong belakang rumah #nggakikutdemo.

https://twitter.com/asevmuslimovic/status/794361775688814592

Sempat muncul juga tagar parodi #BakalIkutDemo yang sempat masuk daftar Trending Topic untuk mendinginkan linimasa.

Salah satunya ditulis oleh akun @CicihMel, “#BakalIkutDemo kalo yg didemo mereka yg upload foto captionnya “gendutan” padahal badannya udah kaya lidi @bayu_joo @daraprayoga_.

https://twitter.com/CicihMel/status/793780209136783360

Akun @oktorairahadi menulis, “#BakalIkutDemo kami bersatu pasti hadir.”

https://twitter.com/oktorairahadi/status/793808599919177729

Dari fenomena ini terlihat bahwa meski hoax masih terus beredar, terutama pada peristiwa besar, publik sudah jengkel dan mulai menolaknya. Mereka tak mau terkecoh oleh informasi yang menyesatkan dan menebar kepanikan.

Ini seperti yang ditulis akun @ariston_boy, “Kita rakyat sudah cerdas,tidak akan mudah terprovokasi dengan isu murahan” #JihadGwKerja

https://twitter.com/ariston_boy/status/793989623605264384

Media sosial adalah berkah sekaligus musibah. Ia berkah bagi orang-orang yang membutuhkan informasi, sekaligus musibah karena mengakibatkan penggunanya kebanjiran informasi. Banjir informasi melahirkan residu yang dikenal dengan sebutan hoax. Diperlukan kedewasaan dan literasi yang baik agar publik mampu menahan diri agar tak mudah membagikan hoax yang menyesatkan dan memicu kepanikan.