THOUGHT LEADERSHIP
Keeping Up with the New Normal: The Rise of ESG in Doing Business as Usual
In the past two years, the pandemic has been a catalyst to emerging trends. One of the most prominent of these is conscious consumerism. More than ever, consumers today want to know where the products they use come from,...
Four steps to start preparing integrated measurement to transform your organization
Many organizations are now trying to get used with the new restrictions imposed by COVID-19 or even try to transform themselves for the new normal. As part of the transformation process, the measurement matrix becomes one of the most...
The global communications measurement matrix is here, are you ready to adopt it?
Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years. This was a curious phenomenon because it’s a metric that doesn’t even make...