How we can combat fake influencers and experts giving PR a bad name

Longer headlines and multimedia releses are in as communicators adapt to LLMs. Headlines in press releases are getting longer because of AI, says the Global State of the Press Releaser report that was recently published by press release distribution network PR Newswire.

LLM Poisoning is a cybersecurity threat in which adversaries intentionally insert malicious, misleading, or manipulated data into the training or fine-tuning datasets of large language models (LLMs). The goal is to corrupt the model’s learning, introduce vulnerabilities (like backdoors), or bias its outputs.

A very likely solution for marketers being hit by this double whammy of falling social media use and dropping website traffic is to consider Generative Engine Optimization. People will still need the internet to discover brands and then, hopefully, interact with them. If social media is not driving as many users to their websites, then optimising their content in their owned and earned channels can do the job.

Why Do Indonesians Complain About News Quality? It isn’t always fair—but many people in Indonesia express concern about the quality of online news articles. These challenges raise the question: How will AI change news consumption in Indonesia?

Each new days brings more evidence that AI, in the form of LLM search, will profoundly change the way people discover brands and now even in the way they make their purchases.