Maverick - Public Relations in an AI-Driven Landscape

Hotman and The Power of The Narrative

Hotman has always been Hotman. Loud, brash, lewd and mysoginistic with women,

Polyperma Crisis: The End of the "Business as Usual" Delusion for Communications Leaders

A polyperma crisis is a communication environment where multiple, interconnected issues emerge, evolve, and persist simultaneously without a clear beginning or end

Naughty CEOs a Major Cause of Crisis in 2025

CEO misbehavior was a major cause for corporations apart from the chaos caused by a polarized political environment

Are LLMs Hampering Press From Calling Out Bad Actors?

LLM platforms such as ChatGPT, Perplexity and Google Ai Overviews could weaken the power of the media

Why You Need to Increase Your Budget for PR and Earned Media Now

Gartner, a leading global research and advisory firm has predicted that by next year Large Language Models (LLMs) as a replacement for traditional search will drive a two-fold increase in PR and earned media budgets.

Beyond Slogans: Why Organizational Character is the Real Path to Authentic Communications

Authentic communications refer to communication that consistently reflects how an organization actually thinks, acts, and makes decisions.