Gartner, a leading global research and advisory firm has predicted that by next year Large Language Models (LLMs) as a replacement for traditional search will drive a two-fold increase in PR and earned media budgets.

Authentic communications refer to communication that consistently reflects how an organization actually thinks, acts, and makes decisions.

The nature of managing crises has changed. Yet most crisis management professionals are stuck with an out-dated model of crises management. The conventional view of crises management centers on the responses to discrete, singular events. It's been about containing the fallout by controlling the narrative through words and deeds.

How we can combat fake influencers and experts giving PR a bad name

Longer headlines and multimedia releses are in as communicators adapt to LLMs. Headlines in press releases are getting longer because of AI, says the Global State of the Press Releaser report that was recently published by press release distribution network PR Newswire.

LLM Poisoning is a cybersecurity threat in which adversaries intentionally insert malicious, misleading, or manipulated data into the training or fine-tuning datasets of large language models (LLMs). The goal is to corrupt the model’s learning, introduce vulnerabilities (like backdoors), or bias its outputs.