In a crisis, timing is everything. The first hours are like the first chapter of a book, people form their judgments and rarely revise them. Green SM spent those hours hiding.

Many foreign companies setting themselves up in Indonesia would think that they need to drum up lots of media coverage to build their brands.

We live amid great change and disruption to our markets. Many businesses respond to these changes by embarking on business transformation. These transformations are laudable and often necessary.