A very likely solution for marketers being hit by this double whammy of falling social media use and dropping website traffic is to consider Generative Engine Optimization. People will still need the internet to discover brands and then, hopefully, interact with them. If social media is not driving as many users to their websites, then optimising their content in their owned and earned channels can do the job.

Why Do Indonesians Complain About News Quality? It isn’t always fair—but many people in Indonesia express concern about the quality of online news articles. These challenges raise the question: How will AI change news consumption in Indonesia?

Each new days brings more evidence that AI, in the form of LLM search, will profoundly change the way people discover brands and now even in the way they make their purchases.

Many crises are played out over social media these days. When that happens, organizations find it very difficult to control the narrative of the polarized netizens, especially if it involves an emotional issue.

This is something that communication and measurement professionals should be looking forward to: AMEC has just released an update of the Barcelona Principles at its Global Summit in Vienna on June 10-12, 2025

When media training, we tell participants that one definition of news is something that someone, somewhere wants to cover up