The nature of managing crises has changed. Yet most crisis management professionals are stuck with an out-dated model of crises management. The conventional view of crises management centers on the responses to discrete, singular events. It's been about containing the fallout by controlling the narrative through words and deeds.

How we can combat fake influencers and experts giving PR a bad name

Longer headlines and multimedia releses are in as communicators adapt to LLMs. Headlines in press releases are getting longer because of AI, says the Global State of the Press Releaser report that was recently published by press release distribution network PR Newswire.

LLM Poisoning is a cybersecurity threat in which adversaries intentionally insert malicious, misleading, or manipulated data into the training or fine-tuning datasets of large language models (LLMs). The goal is to corrupt the model’s learning, introduce vulnerabilities (like backdoors), or bias its outputs.

A very likely solution for marketers being hit by this double whammy of falling social media use and dropping website traffic is to consider Generative Engine Optimization. People will still need the internet to discover brands and then, hopefully, interact with them. If social media is not driving as many users to their websites, then optimising their content in their owned and earned channels can do the job.

Why Do Indonesians Complain About News Quality? It isn’t always fair—but many people in Indonesia express concern about the quality of online news articles. These challenges raise the question: How will AI change news consumption in Indonesia?