Many organizations are now trying to get used with the new restrictions imposed by COVID-19 or even try to transform themselves for the new normal. As part of the transformation process, the measurement matrix becomes one of the most...

At Maverick, we keep a close eye on emerging trends and changes in the communications industry. One of the trends we observed is the increasing demand from organizations for proper measurement and evaluation, as well as data-based insights of...

Any discussion about communications measurement has necessarily been heated affairs because AVEs and PR Value have been adopted as the default global measurement standard for years. This was a curious phenomenon because it’s a metric that doesn’t even make...

Happiness is when you receive solid proof that what you did was truly helpful to others. So we at the Catalyst team in Maverick was all smiles when we received a note from the Lentera Anak Pelangi telling us...

For Non-governmental organizations (NGOs), the ability to communicate their needs in terms of operational costs, in a well-structured proposal is crucial in obtaining good results. Such proposal should include the “why” element to convince corporations to become a donor....