ARTIFICIAL INTELLIGENCE
Measuring Impact in the Age of AI: Why Data is the New Currency of Communication
In the ever-evolving landscape of communications, measuring impact has transitioned from traditional metrics to a sophisticated integration of data and technology. Reflecting on my journey since attending the AMEC Summit in Barcelona back in 2018, I realize how much...
The Future of Presenters in Television Journalism
That evening, Karni Ilyas looked somehow different. The senior journalist greeted viewers in his trademark hoarse voice and proceeded to introduce two women whom he said would join the ranks of the country’s news presenters. Ilyas’ appearance was definitively...
ChatGPT and How Journalists Should Work on the Transition
ChatGPT, an artificial intelligence(AI)-based chatbot developed by OpenAI has caught the attention of the media. Given its capabilities you’d think that journalists would rush to use it, at least as an aid to their story writing. ChatGPT could do...
The Debate on AI’s Impact on Creative Workers: Will AI Enhance or Replace Human Creativity?
I have listened to many discussions among my fellow creative workers, surrounding the rise of artificial intelligence (AI). Some claim that it has the potential to replace human creativity. This conversation was sparked by the rising popularity of Dall-e...