Featured from the blog


How to Build A Sustainable “Community” Around Your Brand

It was “digital” a few years ago—today, it’s “community”. Terms like community-building, community-engagement, or community-driven activities have begun replacing the once-current terms of social media monitoring, social media activation or social media strategy. Brands, corporations, and organizations have begun wanting their own communities; and this is reflected in Requests for Proposals to agencies and consultancies asking […]

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Knowing the Leader in You

There are the natural-born leaders. Naturally charismatic, authoritative, confident, witty and socia[...]

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Not all what it seems in the Cadbury incident?

Could it be that our suspicions that the Malaysian Health Ministry had been wrong when they said tha[...]

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Cadbury and the Call for Jihad

PR Week has an interesting take on the ongoing Cadbury porcine DNA Issue that is being played out in[...]

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The delicate art of differentiating between crisis management and crisis communications

Update: There is a difference of opinion on whether a PR firm is able to help companies with crisis [...]

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