Featured from the blog


Friendships with the media: where to draw the line

For professionals in the communications industry, an excellent network that includes journalists and media houses is one of the tools that a PR pro must always maintain and nurture. However, having good relationships with journalists does not always guarantee that they will write positively about your client or even your own company. No matter how […]

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On Owned Media and The Two Basic Things To Make It Work

Lately, you might have heard the discussion about Paid Media, Earned Media, and Owned Media. LetR[...]

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Saying No to the almost perfect candidate

We’ve been interviewing many candidates for our consultancy lately and this week we came acros[...]

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Like Nothing I’ve Seen

Where I’m concerned, Maverick has the coolest “out-of-office” program ever. The first time I u[...]

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How not to say sorry

We all make mistakes. Some stupider than others. When caught in such acts there is only one course o[...]

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