Featured from the blog


Contributing to the ‘gift economy’

There has been much discussion about the “gift economy” lately, although the term itself isn’t anything new. But recently, from the likes of Impossible.com to BeMyEyes.org, many websites and mobile app developers have started to embrace the idea of sharing gifts with others for free. In his books Jab, Jab, Jab, Right Hook and The […]

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Friendships with the media: where to draw the line

For professionals in the communications industry, an excellent network that includes journalists and[...]

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On Owned Media and The Two Basic Things To Make It Work

Lately, you might have heard the discussion about Paid Media, Earned Media, and Owned Media. LetR[...]

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Saying No to the almost perfect candidate

We’ve been interviewing many candidates for our consultancy lately and this week we came acros[...]

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Like Nothing I’ve Seen

Where I’m concerned, Maverick has the coolest “out-of-office” program ever. The first time I u[...]

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