Featured from the blog

On Owned Media and The Two Basic Things To Make It Work

Lately, you might have heard the discussion about Paid Media, Earned Media, and Owned Media. Let’s refresh our memories: Paid media is where you have to pay the media to carry your message; this is like advertisement or media placement. Earned media is where you have to pitch to the media to carry your message; […]

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Saying No to the almost perfect candidate

We’ve been interviewing many candidates for our consultancy lately and this week we came acros[...]

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Like Nothing I’ve Seen

Where I’m concerned, Maverick has the coolest “out-of-office” program ever. The first time I u[...]

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How not to say sorry

We all make mistakes. Some stupider than others. When caught in such acts there is only one course o[...]

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Forget Generations X,Y and Z; we have Generation E to contend with

The inspiration for this article is a post I wrote in Facebook after a university student wrote in [...]

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