On my first day of internship in early March, I stepped expectantly into Maverick’s office in Kebayoran Baru. I was given a tour of the three-story office and introduced to everyone, including Maca, the office cat and wrapped up the day with orientation sessions with several of the team leaders. Everything seemed to move so fast and efficient with the Mavericks, who seemed very serious about their work but would also not hesitate to let their hair down.
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I’ve always been taught that face-to-face interactions are to be preferred over remote ones through technology.
Throughout my days as a communication student, then a reporter and finally a public relations consultant I practiced and came to believe that physical presence helps us to establish better professional relationships and therefore makes us more effective at work.
Then COVID-19 came along and disrupted everything.
“Trish, see the world”, said my beloved grandma one afternoon. At the time, I just smirked and coldly responded “we’ll see”.
It’s not that I don’t like to travel, believe me, I love it! It’s just that I hate facing things that are beyond my control. For me, everything needs to be well planned and predictable. You need to make time to think about the pros and cons, and being reckless just because ‘YOLO’ is for me, utter nonsense.
Last July was particularly hectic for me.
At work, I had been given responsibility for leading a new major account. Domestically, I had some chores to attend to. Tension was building up.
When my sister suggested that we take a trip together to Hanoi, I readily agreed.
Last week saw the viral spread on Indonesia social media of the “news” that said Xiaomi smartphones could somehow spread the coronavirus.
Though logic-defying and blatantly fake, this piece of news was picked up by online news portals and made viral by many social media users. As an analyst at Maverick, the epidemiology of this fake news item is fascinating for me, as it contains lessons about its contagious pathways and what could be done in future outbreaks.
Tahun politik 2014 yang lalu menyaksikan hadirnya sebuah platform teknologi anyar di tengah puluhan media daring yang sudah meramaikan jagat maya. Inilah IDN Times, media berbasis daring yang dibangun Winston dan William Utomo yang tergabung dalam IDN Media. Jargon ‘The Voice of Millennials and Gen Z’ menjadi kalimat ikoniknya.
Generasi Y, atau yang lebih dikenal dengan generasi milenial, terus menjadi perbincangan dalam berbagai industri, tidak terkecuali media massa. Berbagai sektor seakan-akan berlomba menggaet kaum milenial ini. Tetapi, tanpa disadari, generasi Y yang termuda kini sebenarnya sudah menginjak usia 24 tahun dan perhatian pun mulai beralih kepada Generasi selanjutnya, generasi Z. Industri kini mencoba mencari pola perilaku generasi Z yang masih perlu terus dicermati.
I must admit that the past two years have been very tough for me. There were times when I felt like I was losing myself and hitting rock bottom. I did not give myself much time to enjoy things that I like because I was focusing more on how to be perfect. I realized that I would go crazy if I kept living my life that way, so I started to look for ways to escape my routine.
Shopee started the celebrity endorsement war among e-commerce businesses in Indonesia by signing up Blackpink, a highly popular Korean girlband, for advertisements in the latter half of 2018. Inspired by Shopee, in October 2019 the biggest domestic e-commerce platform Tokopedia spent approximately Rp17 billion to make the hottest boyband in the world, BTS, their brand ambassador. Social media were thus abuzz with talks about the ads that feature the seven BTS members.
When was the last time you did something that truly scares you? Mine was last year: I jumped off a plane over the scenic Great Ocean Road, just two hours from Melbourne, Australia.
I wish I could say that I am this daredevil who lives life untethered and gets off on the adrenaline. I am not, but every year, I made it a point to do at least one thing that terrifies me.