KPAI isn’t all wrong about PB Djarum

Something important is lost in the rancour against KPAI (The Commission for the Protection of Children) for calling out PB Djarum’s (Djarum Badminton Association) badminton auditions.

KPAI, as we know has accused the cigarette maker Djarum of using its foundation, PB Djarum (Djarum Badminton Association) to exploit children.

To be sure, KPAI has chosen its accusation poorly, using the word manipulate instead of exploitation or a more neutral used. It has caused a groundswell of opinion and invective against its stand, drowning out the one important issue that should be addressed: How should corporations discharge their Corporate Social Responsibility?

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MavInsights – Humanizing Human Rights Campaigns

“I’m tired of human rights campaigns that rely on invoking pity or sound preachy.”

A fiery university student uttered the sentence to me during a group discussion last Thursday. He was one of the participants of Sekolah Hak Asasi Manusia (SeHAMA / Human Rights School), where I was invited by the Commission for the Disappeared & Victims of Violence (KontraS) to deliver a session titled ‘Humanizing Human Rights Campaigns’.

I understand his sentiment. Campaigns for human rights advocate for some of the most pressing changes of our time, but often fail to find an ear with their intended audiences.

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My Pho-nomenal Trip to Hanoi

For as long as I can remember, I’ve always liked Vietnamese food, and I can now say with confidence that pho is hands down my most favourite food.

I am also a huge fan of the Masterchef show and of celebrity chef, Gordon Ramsay. So, when I heard Gordon Ramsay claim that the best food he’s ever had in his life was Vietnamese noodles that he ate during his trip to Vietnam, I immediately made it a short-term goal to go to Vietnam for a culinary trip.

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Mencari Simba dan Treebeard di Banyuwangi

“Ke Banyuwangi yuk?”

Hah? Itu yang pertama terucap di mulut saya ketika partner ngajak ke Banyuwani. Sekejap otak saya bekerja keras mencoba mengingat-ingat ada apa di Banyuwangi. Sebelum saya menemukan ingatan saya soal Banyuwangi, dia melanjutkan ajakannya tadi.

“Kamu kan suka Lord of the Rings dan kamu juga udah berkali-kali nonton The Lion King. Makanya aku mau liburan kali ini ke Banyuwangi aja”

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The Reason Why Garuda’s in a Tight Spot over Hand-Written Menu

Thank goodness Garuda has come to its senses and rescinded its direct over to disallow passengers to take any videos, photographs or the Indonesian staple, selfies, on board its planes.

For a while there it looked like Garuda had charted for itself a journey of no return into infamy, scorn, and derision. Garuda positively looked like what Ian Mitroff, one of the foremost thinkers on crisis management, would call a Crisis-Prone corporation.

Mitroff holds that corporations fall roughly into two categories where crises are concerned.

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Why PR is bad PR for PR

Two weeks ago, at a lunch with senior PR people in Singapore, the conversation drifted to how to make senior executives in corporations understand what PR people can do for them.

The conversation went on a predictable course: lamentation of how difficult it is to explain to others what PR people do, let alone what they are capable of doing. There was the self congratulatory we-do-so-many-things idea, the we-are-so-inexpensive-compared to-others idea and the usual other cliches.

But they all agreed that it is soooo difficult to explain what PR does.

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Maverick admitted to international alliance of crisis and litigation specialists

Over the past 17 years Maverick has carved out a name for itself as the go-to firm for crisis management and high-profile litigation cases.

We are delighted to announce that from this month Maverick has been admitted to the select group of crisis and litigation communications specialists worldwide, the Crisis and Litigation Communicators Alliance.

We look forward to working with the CLC to further deepen out knowledge and sharpen our skills as well as providing clients with a worldwide network of specialists for the cross-border litigation issues.

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