The Charm of Growing Up: Be More Flexible Toward the Unexpected

“Trish, see the world”, said my beloved grandma one afternoon. At the time, I just smirked and coldly responded “we’ll see”.

It’s not that I don’t like to travel, believe me, I love it! It’s just that I hate facing things that are beyond my control. For me, everything needs to be well planned and predictable. You need to make time to think about the pros and cons, and being reckless just because ‘YOLO’ is for me, utter nonsense.

Read More

Coronavirus Xiaomi - Fake News

Coronavirus Fake News and Xiaomi

Last week saw the viral spread on Indonesia social media of the “news” that said Xiaomi smartphones could somehow spread the coronavirus.

Though logic-defying and blatantly fake, this piece of news was picked up by online news portals and made viral by many social media users. As an analyst at Maverick, the epidemiology of this fake news item is fascinating for me, as it contains lessons about its contagious pathways and what could be done in future outbreaks.

Read More

IDN Times, Menjawab Tantangan ‘Tsunami Informasi’ bagi Milenial dan Gen Z

Tahun politik 2014 yang lalu menyaksikan hadirnya sebuah platform teknologi anyar di tengah puluhan media daring yang sudah meramaikan jagat maya. Inilah IDN Times, media berbasis daring yang dibangun  Winston dan  William Utomo yang tergabung dalam IDN Media. Jargon ‘The Voice of Millennials and Gen Z’ menjadi kalimat ikoniknya.

Generasi Y, atau yang lebih dikenal dengan generasi milenial, terus menjadi perbincangan dalam berbagai industri, tidak terkecuali media massa. Berbagai sektor seakan-akan berlomba menggaet kaum milenial ini. Tetapi, tanpa disadari, generasi Y yang termuda kini sebenarnya sudah menginjak usia 24 tahun dan perhatian pun mulai beralih kepada Generasi selanjutnya, generasi Z. Industri kini mencoba mencari pola perilaku generasi Z yang masih perlu terus dicermati.

Read More

The War of the Two Biggest E-commerce Companies in Indonesia to Start the New Decade: Who Wins?

Shopee started the celebrity endorsement war among e-commerce businesses in Indonesia by signing up Blackpink, a highly popular Korean girlband, for advertisements in the latter half of 2018. Inspired by Shopee, in October 2019 the biggest domestic e-commerce platform Tokopedia spent approximately Rp17 billion to make the hottest boyband in the world, BTS, their brand ambassador. Social media were thus abuzz with talks about the ads that feature the seven BTS members.

Read More

PRCA SEA 2019 Essay: Social Capital for A Brave New World

Last month, our Account Coordinator Lidya Sophiani was awarded top four of PRCA SEA Future Leaders Awards 2019 for the essay she wrote based on the following prompt: In the world of digital disruption and a highly diverse Asia Pacific region, what role does Public Relations & Communications play in building responsible, ethical businesses? Below is her complete essay titled Social Capital for A Brave New World.

Read More

New Series Alert: English Today!

Translating from Indonesian language to English language is no walk in the park. It requires not only good grammar skills, but also the knowledge of a great number of vocabulary.

However, English vocabulary can be tricky. When two words have similar spelling, people may mistake one for the other, even though they have different meanings. People also often make mistakes with synonyms, because even though some words may have similar meanings, they are not always interchangeable depending on the context.

With this issue in mind, we would like to share with you these “tricky” similar words to pay attention to. We hope that this can help increase your English vocabulary and improve your translation skills.

We hope these will be helpful to you. Look out for our next English Today blog post, and follow @mavgram for mini reminders on Instagram!

Read More