News and Blog

Sharing with you some views and thoughts from Maverick
United broke my guitar: A case of missed opportunity in incident handling

In 2009 United Airlines lost 180 million USD in stock value and an untold amount of reputational damage — all because of a disgruntled passenger.  Musician Dave Carroll took a United Airlines flight and checked in his $3,500 Taylor...

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Living in the Era of Permacrisis

Came across a useful word and concept today that fits the times we are in, and has profound implications for companies and PR agencies handling crises: Permacrisis. The term was made word of the year by Collins Dictionary in...

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ESG and CSR: Two Contenders in an Earth-sized Ring

Sustainability, in the context of environmental degradation, is older than you may think. With evidence dating back to at least 500 BC by Plato, discourse on humanity’s impact on the environment has remained consistent. This has been amplified recently...

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The WRP saga: How a brand dug itself into a deeper hole

If you’ve lived through the 90s, chances are that WRP’s catchy jingle “sure you can do, a healthy diet” still echoes in your memory, a testament to its strong foothold in the Indonesian market since its inception. The recent...

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